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how long is the truth?
January 7, 2014, 12:40 pm
Filed under: Digital Strategy, The Rules, triangulation, Zeitgeist

triangulating favourite things

Had an interesting question about the triangulation exercise– how long should it be?

In a true form I’d have to say: How long is the truth?

I’ve put the challenge forward with ‘manifest the outcome how you like…’

I do know that the blank page is the hardest to start with and the that structure is a fine tool to get the ball rolling….

So to help actually answer the question I can put forward some options on process and practice:

  • I’m a big fan of visual thinking as a tool to explore intersection- to mine where commonality lies and to use it to find a singular point of truth
    • the above was a bit of a joke for a mate (if you’re not a Top Gun fan- it means that the absolute truth between his three favourite things is that they FVROOM/ Doppler effect/or can disappear out of sight in a second)
      • this was a while ago- today I’d say that the intersection could be brought to life by Archer
      • this might mean that you could structure a deck like this:
        • Demonstrate key learnings/ Identify themes: one chart each on the major themes of each of the articles
        • Explore intersections: commonalities between each article
        • The absolute truth- your key out take/ observation/ pov
  •  When I started doing these exercises myself as blog posts I tried to keep them around 300 words

I’d love to see a podcast, an interpretive dance, a cartoon if that can take us on a journey of your thinking.

I’m as interested in what you see along the way as the destination of your journey.

Anyhoo- good luck, and thanks for asking.


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