Get Shouty

Watch Teach and Do
May 24, 2011, 6:40 pm
Filed under: Experience

Creative strategy time management plan:

  • Watch 1
    • Observe, read, reflect, see patterns, notice gaps.
      • “our job is to turn human understanding into business advantage for our clients
        “understanding of human behaviour is invaluable in creating advertising that truly works…we live lives full of irrationalities. The human brain is not the Oval Office, making authoritative decisions. It’s the press office — issuing post-rationalisations after the fact.”
    • Watch yourself too
      • “Empathy is like a universal solvent. Any problem immersed in empathy becomes soluble.”
        Simon Baron-Cohen
  • Do 1
    • Make stuff. Get your hands dirty. Experience the stuff you make. Walk it through to the end.
    • Don’t just make friends with the creative team- be part of the creative team
      • “efficiency is doing things right, effectiveness is doing the right thing.”
      •  Have experience of both
    • Be active- see all kinds of music played live, watch plays, go to all kinds of markets, take every opportunity to taste  what people are doing for fun and to express themselves. Participate in the culture of your city.
  •  Teach 1
    • Share, present, mentor, write, and help people embrace new ideas
      • One of my favourite ruminations at the moment is: “If you want to go fast go alone, if you want to go far go together”.
      • There’s not much point in running ahead of the pack and streaking over the horizon if no one is with you.
      • Embracing a teaching discipline will help you (and your project and your team) go far.

1 Comment so far
Leave a comment

This is great, thanks Katie! I’ve been struggling a lot with understanding what my “role” is as a strategist. The fancy deck part I get, but when it’s time to collaborate with creative teams things get ambigous. You really clarified how I want to work with creative teams perfectly. So thank you. 🙂

Comment by Jasmin

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