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Imagine: immortality
July 19, 2010, 8:23 pm
Filed under: Experience

I’m thinking a thousand years again- work that might still resonate after that time, what do you need to do to make it, how is it different from the ephemeral stuff that we churn out every day…

The above image is John Lennon’s original handwritten lyrics to the 1971 song ‘Imagine’, written on a piece of The New York Hilton Hotel’s stationery paper. You can see that it’s just dashed out- and yet I can’t help think it might last forever.

I’m ruminating on this article and this notion:

What is art for? (from The Marine Corps’s Combat Art Program –

It’s the pact we make with the warrior: You will live forever and we will remember you…and to me the best way to do that is through art. We can’t give him his life, but we can give him that immortality.

I like the idea of your output being a pact that you make with your subject- that there’s a sence of gravity there. I’m intrigued by the notion of exchange (immortality for heroic sacrifice, like an ancient greek notion of Elysium) and the fact that the expression of the subject through art elevates/immortalises it.

And then when I take this comment into context:

“The thing I hate most about advertising is that it attracts all the young, bright, creative people, leaving us with only the slow and self-obsessed to become our artists. Modern art is a disaster area. Never in human history has so much been used by so many to say so little.”- Banksy

…..I wonder…I wonder if there is a piece of advertising that will last a thousand years.


3 Comments so far
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Never mind the advertising, find the product that will last or be useful after that time.

Comment by Judso

Katie, love the image of the Imagine lyrics. So beautiful.

I like to think that a great idea – in what ever form it is brought to life, will last for as long as its relevant. Just because a great idea is funded by a marketing budget it shouldn’t give it any less of a chance.

Nice post,


Comment by Nicola

It’s tough to take an honest look at our lives and know if anything will withstand history. Tough because most of the stuff that keeps us busy and worrisome will fade in the next few weeks!

Comment by Pablo Edwards

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