Get Shouty


the difference between brand doing and brand telling
April 19, 2010, 3:53 pm
Filed under: Experience

I love this. We don’t have the Tropicana Juice brand here in Australia and so all I can read is just the pure intention of creating an experience around the difference that starting your day with sunshine makes….

Nice one.

The contrast between that and this :

I can’t help but think that ‘designed to help’ is something that could be so much more powerful if were experienced, if it were actually delivered, rather than promised….


2 Comments so far
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[…] This post was mentioned on Twitter by WPstudios, Katie Chatfield, mo' stash, topsy_top20k, SocialMedio and others. SocialMedio said: leave it out, sunshine http://bit.ly/bn7FPC […]

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Two examples that exemplify beautifully the power of ‘brand do’… a shouty topic dear to both our hearts!

Brands … just do it!

Comment by James Sowden




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