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Rethinkering
January 27, 2010, 6:55 am
Filed under: Experience, Great Stuff

Stolen from TIGS tumblr

I just fell in love with this video…and then I dug a little further.

It’s a call to action to apply for the Rethink Scholarship here :

The Communication and Ideation Design (CID) program is a modern educational approach to the Graphic Design, Art Direction, Advertising and creative industries. It provides a design education where each class builds upon the previous one to expand the creative process. Particular attention focusses on ideation, which is the process of initiating, developing, and refining ideas. Ideation is an integral part of  the design process.

Classes are structured around a wider approach for today’s modern designer. The curriculum incorporates communication for design and human interaction, with regards to digital (web pages) and physical realms (graphic and information design print, publication, wayfinding, exhibition and experiential design).

Noice. Wayfinding. Someone’s thinking about the future of our industry then….

I’m a bit fond of the entry mechanism:

We’ll be judging the winner based on one thing: a sketchbook.

Remember not to worry about filling out the whole book, because a few brilliant ideas are always better than a huge pile of mediocre work.

Your job is to put your most interesting ideas into that sketchbook to demonstrate what you can do. Your book should also tell us something about who you are.

Love this insight on how they’ll pick the winner:

Plain and simple, we want a book that amazes us. Here’s a few criteria we’ll be judging the books on:

– Clarity. Both in your idea(s) and your execution.

– Relevance. Keep in mind the program you’re applying to.

– How fresh the thinking is.

– Quality not quantity. Don’t show us every idea you’ve ever had please.

– The craft and execution of your work.

Can’t help but think that’s how work ‘wins’ in my world too.

Check out the site: http://www.rethinkscholarship.com. The video showcase of last year’s entries are worth a look.


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[…] This post was mentioned on Twitter by Gavin Heaton and Katie Chatfield, Brendan. Brendan said: RT @servantofchaos: Reading: Rethinkering – advertising, scholarships and creativity all in one post! http://bit.ly/dyJfsZ […]

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