Filed under: Experience
Maybe the greatest art director ever was Helmut Krone. At the end of his life, someone asked him why advertising had become so predictable.
“We were anti-establishment. But nowadays the kids want to be part of the establishment.”
It reminded me of a Picasso quote:
“When the avante garde becomes the establishment, you’re in trouble.”
And the wrong kind of trouble. The dull, boring kind.
Now there’s more reason and more opportunity than ever to create controversy, and free advertising.
Isn’t that what creative people enjoy?
“It’s more fun to be a Pirate than to join the Navy.”
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