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people and stories
November 27, 2009, 6:58 am
Filed under: Digital Strategy, Experience

Dr. Lene Nielsen outlines her approach to developing personas:

Having worked with personas before the method ever came to be known as personas there are, from my research and practical experience, three important areas that have to be considered: the data material, engagement in the personas descriptions, and buy-in from the organization which is part of the development process whether it is redesign or a development from scratch. This is the rationale behind my development of 10 steps to personas, an attempt to cover the entire process from initial data gathering to ongoing development.

You can have a look at the entire article here, and see a larger version of her chart here.

Thank to Ian Lyons for the find.


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[…] This post was mentioned on Twitter by Katie Chatfield and mo' stash, SocialMedio. SocialMedio said: people and stories http://bit.ly/7BlOSH […]

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This post was mentioned on Twitter by katiechatfield: loving this chart on creation and development of personas https://katiechatfield.wordpress.com/2009/11/27/people-and-stories/

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