Filed under: Experience
Gotta love ’em, those third act twists. They seem to happen all the time in ad land and they’re all the colours of the rainbow: just part of the job, ma’am.
Sometimes I feel that working in fast turnaround high pressure creative communications is a little like being on the stage, tap dancing on ball bearings. The trick is to make it seem effortless, hold your form while keeping a great smile on your face and giving everything you’ve got to keep your grace.
Never, never let a client see you running. One of mine used to say:
When you come home and your house is on fire, the last person you want to see bolting is the fireman.
Good advice. Perception is everything. Turning in circles is probably best avoided too. Especially if someone can see you. Try to keep that stuff on the inside.
There’s no way to theoretically teach someone how to manage the twists. It comes from experience in the trenches- war stories and battle scars are not only great anecdotes and funny after the fact- they are the only medals a professional soldier needs to mark their measure.seriously
When you can play all the roles and have grease paint and a grin and calmness in the face of a fire storm you’ll not only survive the third act, you’ll turn the play from a tragedy into a comedy. And earn yourself some pretty good drinking stories too.
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