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explosion + art= saved lives
June 1, 2009, 1:20 am
Filed under: Digital Strategy

The Rodney District contains a highway that leads north of Auckland, New Zealand’s largest city. It’s one of the most dangerous roads in New Zealand and has a rising death toll due specifically to speeders. The message: Slow down.

The agency (Saatchi and Saatchi NZ):

We wanted to prove how violent the force in a crash was, so we had an engineer calculate what a head on collision would be equal to in grenades. At 125 kph it is equal to 10 grenades exploding. To demonstrate this we blew up a car, collected the debris, reconstructed it with 1000’s of pieces of string and invited people to see it. Visitors included the Deputy Mayor, head of police, TV3 news (one of New Zealand’s main news station) and, but most importantly, a surprising number of 18-25 year old males.


1 Comment so far
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Moraalridderfilmpje over verkeer (Dé Florre speelt er niet in mee)…

Knap gemaakt…

Tussen Okselaar en Veerle bvb is er een kaarsrecht traject door het bos waar maar 70 km per uur is toegestaan. Ook om om 23.00 hr ‘s avonds of om 06.00 hr ‘s morgens. Dit grenst aan het absurde. Net zoals de 30 km/hr aan de sch…

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