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Social media measurement notes
March 12, 2009, 4:36 am
Filed under: Digital Strategy

As promised here are the notes I was referring to on the Ad:tech panel. All the research and loads of the thinking were done by the lovely and talented Rachael Maughan at the white agency.

Here’s measurementcamp‘s list of free tools:

  1. Addictomatic A cool search engine that aggregates rss feeds into a nice visual dashboard
  2. Blogpulse Blog search engine with conversation tracker tool
  3. Boardreader Search forums and message boards
  4. Boardtracker Forum search engine offering instant alerts
  5. Buzzmonitor Embeddable widget showing recent instances of your search term
  6. Comparable site metrics for any website
  7. Del.ici.ous Social bookmarking engine. Search by tags and subscribe to feed results
  8. Facebook lexicon Searches facebook walls for words and phrases
  9. Google alerts Email updates of key search terms
  10. Google insights Compare search volume over time
  11. Google trends Compare search term trends
  12. Howsociable Gives a social media score for your brand, with email updates of your score.
  13. Ice rocket Blog search engine with results rss feed
  14. Newsflashr News search engine, presenting results in nice dashboard
  15. Sphere Related content widget
  16. Summize Search for keywords in ‘tweets’.
  17. Technorati Blog and social media search engine
  18. Twing Discussion board and forum search engine
  19. Twingly Spam free blog search engine
  20. Twitturly Track what urls people are talking about on twitter
  21. Xinu Shows how well your site is performing across different metrics. Also gives a site diagnosis.
  22. Quarkbase Fricking cool mashup tool
  23. Twitter Grader Enter your twitter username to get your grade and ranking
  24. Twist Graph Keyword trends in Twitter. Very cool.
  25. yExplore Not strictly social media, but easy access to see inbound links to a page.
  26. Trendpedia Excellent blog search engine that graphs results over time.
  27. Website Grader Not completely sure how accurate, but cool tool anyway!
  28. Yahoo Pipes Err, yeah, can’t believe I missed this off in the first place.
  29. Socialmention Real time UGC search engine, with social rank
  30. and – analytics for your tiny urls.

21 Comments so far
Leave a comment

Excellent collection! Thanks, Katie

Comment by Gavin Heaton

Just when I’m wondering when I’ll find the time to get together a list like this, here it is! I love the way people share in this space. Thank you. And thanks too to Ms Maughan

Comment by Des Walsh

Great list!

And from a researcher’s perspective, some considerations when it comes to the analysis (for some of them);

And here;

Comment by Katie Harris

Very generous. Thanks.

Comment by Kate Richardson

Thank you for the nice mention!

BTW, is no longer with us.

Comment by Martin Källström

Thanks for taking the time to post this list – great resource.

Comment by Mike

incredibly useful, many I wasn’t aware of, so thank you so much

Comment by Dirk Singer

[…] of The White Agency presented a number of social media measurement tools – helpfully listed here – to demonstrate that things don’t have to remain random and unknowable. Even so, tracking […]

Pingback by Brainstorm » Blog Archive » Measuring up to Social Media

Nice list is a free resource to add to this list. Twing is not online anymore.

Comment by mark

Thanks Katie, fantastic resource! Only sorry I haven’t got anything to add.


Comment by james Levy

[…] really interesting blog post by Katie Chatfield, the director of strategy at the white agency, that lists many useful measurement tools. I would like to expand on this by sharing my thoughts on a few of these […]

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Pingback by Not just another company review…part deux « Kendall Wadsworth

[…] So once again, I would like to review a few more companies that Katie Chatfield posted about in her blog. As my two previous posts go, I have reviewed a few tools that are used to measure social […]

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[…] to me? Google Analytics and for starters.  Katie Chatfield has done a presentation to look at some of the tools available – and you’ll instantly see how overwhelming it can be. But that’s ok – because you need to […]

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[…] included in a presentation from Rachael Maughan at the white agency over at Katie Chatfields site here, well worth a look […]

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I’ve found another site valuation tool and it seems to provide competitive analysis for free. I’m talking about .

Comment by Lala

Also check for site statistics.

Comment by Heaton

Have you tried yet ?

Comment by Kikly

We stumbled over here different website and thought I may
as well check things out. I like what I see so i am just following you.
Look forward to going over your web page yet again.

Comment by nasdaq stock market

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