Filed under: Digital Strategy
He got inspired ( as he does so well) and was so enamored with this concept that he asked a bunch of peple to weigh in on their views regarding “The Passion Economy” and it’s role or impact on business, brands and each of us.
I want insight into what this idea of a “passion economy” might mean in the context of brands and our lives. Professionally and otherwise. Or whether this is even a real force in our world.
The result is here The Passion Economy: opportunity for brands or just a fad? (PDF, 2.3 megs)
And now, a round of applause for the contributors:
……and me! A sneak peak on my bit:
We live in times where there is great need- and vast resources. Some of our greatest needs are a sustainable vision for the future, purpose, quality of life, and sense of belonging. The resources that we have to meet these needs are just waiting to be harvested: the will of everyday people to do good. I have yet to meet a person who does not want to be part a strong community, contribute to a safer, greener and more equitable world and see all children meet the future healthy and well prepared. So why aren’t more resources flowing to needs?
Please read, share this document freely and join in the conversation!
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