Filed under: Digital Strategy
It’s not something I can tell you about, it’s something you have to experience.
This week David Armano authored a brilliant experience that raised $14,000 in a matter of hours for a family in need. Entirely on Twitter. You can see all the interaction with the hashtag #daniela:
Scott Drummond has already done a magnificent job bringing this to life in his post How is your relationship balance sheet? (and why it pays to be in the black) .
We asked the people of our digital neighborhood if they could help a family. They did. And all of Twitter felt it.
I hope you can feel it too.
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