Get Shouty


Project Daniela: Twitter in action
January 8, 2009, 7:03 am
Filed under: Digital Strategy

I get asked the question: what is Twitter and why would you  use it? quite a lot.

It’s not something I can tell you about,  it’s something you have to experience.

This week David Armano authored a brilliant experience that raised $14,000 in a matter of hours for a family in need. Entirely on Twitter. You can see all the interaction with the hashtag #daniela:

daniella

Scott Drummond has already done a magnificent job bringing this to life in his post How is your relationship balance sheet? (and why it pays to be in the black) .

David says:

We asked the people of our digital neighborhood if they could help a family. They did. And all of Twitter felt it.

I hope you can feel it too.

UPDATE: You can follow Daniela’a journey here.


2 Comments so far
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[…] Project Daniela: Twitter in action, a blog post by Katie Chatfield […]

Pingback by How is your relationship balance sheet? (and why it pays to be in the black) | Come Together

Katie,

Thanks so much for helping spread the word on this. We are still a bit awestruck, but in a good way. Now we have to move forward. But it will be a little easier.🙂

Comment by David Armano




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