Filed under: Digital Strategy
“This is your last chance. After this, there is no turning back…..You take the blue pill, the story ends. You wake up and believe…whatever you want to believe. You take the red pill…..you stay in wonderland…and I show you just how deep the rabbit hole goes.”
Morpheus, The Matrix
When I worked in the music industry there were a number of amazingly promising acts who were offered record deals and wouldn’t sign, because any offer from a label must be suspect. There was an underlying notion that any contract, any foray into written documentation must the start of corporate piracy, and any opportunity to afford an artist a decent standard of living could only come at the cost of artistic licence.
I’m amazed at the number of people who believe that Wonderland is not for them. That they know how deep the rabbit hole goes and only focus on how dark it is, how fraught with danger and moral compromise it is and refuse to take a chance on themselves. Not because they don’t think they can make it- rather the opposite- it’s the fear of what success, wild crazy world domination success, might do……..
(the embed has been removed- but it’s worth a click through)
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