Filed under: Digital Strategy
I was reading this today and was reminded that:
existing corporate structure(s) doesn’t allow for making mistakes and yet humans do that all the time, so unless we want brands to sound artificial we’re going to need some human contribution at some point….
I’d take it a little bit further- you just can’t have an emotional connection with perfection. You could never be friends with anyone that doesn’t have doubts, make mistakes, have cracks and the ability to laugh at those moments in life when things have gone significantly broader at the base.
Vulnerability connects. It makes brands human.
Unless we allow brands to innovate, iterate, royally stuff up and learn from listening we’re never going to be able to build real, long term relationships.
And the stats are in: people love brands that admit a mistake and change course better than walled gardens.
It’s time to take the legal team out to lunch.
5 Comments so far
Leave a comment