Filed under: Digital Strategy
In an effort to help inspire a new generation of inventors, the Ad Council partnered with the United States Patent and Trademark Office and The National Inventors Hall of Fame Foundation to launch this national Inspiring Invention PSA campaign.
Research conducted for the campaign found that today’s children, although naturally curious and inventive, do not realize the impact of their creativity.
Link found on a new source of goodness the Year of Creativity 2008:
Designed to stimulate something we all have in common:creativity.
It is a starting point from which to explore the amazing potential of small changes and the infinite opportunities they offer.
YOC is an invitation to be more curious and more imaginative.
It is a catalyst that promotes real and virtual opportunities for us all to discuss and compare our own creativity.
It is a space in which the endless personalities inside us can express themselves, as only those who are inwardly creative can also be creative with the world at large.
The first initiative in the YOC project is “Be the Change”, an entertaining and ironic way of expressing our multiple identities through a set of highly original, personalized business cards.
Here’s my first one:
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