Get Shouty


Content is king, context is queen, and community the soul*
July 14, 2008, 9:32 am
Filed under: Digital Strategy, Get Activist, Get Friendly, Great Stuff, Zeitgeist

Let’s get things straight here. They live on an island in Fiji. They (spear) fish, grow fruit and veg, compost their crap and drink a muddy narcotic and play guitars under the stars. That’s what they like to do.

And they won a big shiney silver wedge of a trophy. One that declares that Tribewanted is a more innovative and impactful social networking site than Skins on E4, and hold your breath…MySpace. Yes, MySpace, the world’s biggest online network, in a social networking competition. Bloody hell – how did that happen?

The team try to explain it here:

I think its hard to see it from the inside looking out – but here are the reasons the tribe members gave when we entered . I think it happened because we’re trying something different. And its starting to work. Very simply its about using a new and exciting way of communicating to make life better. And we’re not the only ones doing it either.

Not everyone can work on a project that is about building a sustainable island paradise. But we can all take inspiration in this vigorous enlistment of a community, the cleverness of building context in the clear signposts of their distributed messaging and consistently compelling stories.

John Dodds shared the American Marketing Association new definition of marketing:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

It’s a big ask to educate our clients on the ever changing world, but if Apenisa Bogiso (Tui Mali) the Chief of Vorovoro can understand it I’m pretty sure I can help my clients get it too.

*thanks Kris Hoet and Kneale Mann


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[…] Reply · View MackCollier: Content is King, Context is Queen, and Community is the Soul: https://katiechatfield.wordpress.com/2008/07/14/504/ 2008-07-16 18:27:30 · Reply · View fitzage: @eriklarsen Also, content is king has […]

Pingback by Twitter Tweets about Content is King as of July 17, 2008 : The Lessnau Lounge

[…] have heard a number of people repeating the mantra ‘If content is King, context is Queen‘ recently but wanted to ask what does that really mean any […]

Pingback by renaissance chambara alias Ged Carroll - If content is King, is context Queen?




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