Get Shouty

Hello Pitches
May 15, 2008, 2:15 am
Filed under: Digital Strategy, Get Friendly

I love a good pitch.

It’s more than the energy and enthusiasm, the divergence and convergence of strategy, the caffeine, the late nights and the whole process of vividly imagining an idea into being.

I love it because it give you permission to be bold.

The Kaiser tells the wonderful story of what happens when a creative team (top chefs- Gorden Ramsey style) tackled a problem regardless:

They didn’t seek a compromise. They didn’t pander to their client. They weren’t chasing the money. They knew what was right and they just bloody well got on and did it. And the results proved that they were right. The resident cook said they were right, the customers were over the moon, hell even the management (to use British PR speak) were “delighted”.

As Bill S would say “boldness be my friend”. Have it as your compass. Both your team and your clients will benefit. Genius, Power and Magic….bring it on:

Moderation is a fatal thing; nothing succeeds like excess.  ~Oscar Wilde


1 Comment so far
Leave a comment

[…] latest piece of work – Please scroll all the way down and start reading upward. (Thanks to Katie Chatfield […]

Pingback by FRANkthoughts » Blog Archive » What do you think about the change?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: