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we kill bad ideas with new business models
April 23, 2008, 7:30 am
Filed under: Digital Strategy, Zeitgeist

Lovely storytelling

Over six weeks writers including Booker-shortlisted Mohsin Hamid, popular teen fiction author Kevin Brooks, prize-winning Naomi Alderman and bestselling thriller author Nicci French will be pushing the envelope and creating tales that take full advantage of the immediacy, connectivity and interactivity that is now possible. We Tell Stories begins with Charles Cumming’s Google Maps adventure. ‘He was the wrong man, in the wrong place, at the wrong time’. Now you can follow his adventures across the nation and across the world, step by step.

But somewhere on the internet is a seventh story, a mysterious tale involving a vaguely familiar girl called Alice. Readers who follow this story will discover clues that will shape Alice’s journey and help her on her way. These clues will appear online and in the real world and will drive readers to the other six stories where they will have the chance to win prizes, including The Penguin Complete Classics Library.

The gaming community has been awaiting the first project from SixtoStart and the next digital publishing initiative from Penguin whose last project, the wikinovel (http://amillionpenguins.com) generated 85,000 unique visitors in five weeks, arriving at a rate of 10 per second at one point.


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[…] katiechatfield wrote an interesting post today on we kill bad ideas with new business modelsHere’s a quick excerptLovely storytelling. Over six weeks writers including Booker-shortlisted Mohsin Hamid, popular teen fiction author Kevin Brooks, prize-winning Naomi Alderman and bestselling thriller author Nicci French will be pushing the envelope and … […]

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[…] and bestselling thriller author Nicci French will be pushing the envelope and creating taleshttps://katiechatfield.wordpress.com/2008/04/23/we-kill-bad-ideas-with-new-business-models/ZEITGEIST–THIS VERSION IS NOW OLD! -SEE THE FINAL …See the Remastered &amp Final Version of […]

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Yay! an ARG!!!!

Comment by Sean Howard

Aaaaaaaaaaaaaaarg back at ya!

Comment by katiechatfield




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