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expanding horizons
March 25, 2008, 3:04 am
Filed under: Digital Strategy

Adtech_sf_logo

Madison Avenue Journal has invited me to Ad:Tech San Francisco April 15th to 17th, 2008- and I’m looking forward to getting pretty inspired as the theme of the conference is : “brand strategy and the expanding world of digital marketing”

Jonah Bloom over at Ad Age invited the the Power 150 bloggers to ponder:

“I see a lot of chatter on the Power 150 about different digital technologies, websites and web applications, but which single technology, site or application do you think is most deserving of marketers’ attention in 2008 and why?” 

and published the results in the article Crystal Ball 2.0. The responses are a trend map of the latest and greatest bits and pieces of technology.

 And here is where I’ll stick my neck out: great digital marketing is not about a single piece of technology. It will never be delivered by one site. It cannot be experienced through one application:

  • Great brand strategy is delivered by utilizing the world of digital marketing opportunities.
  • Digital marketing opportunities naturally articulate from great brand strategy.

I’d have to say that both great band strategy and brilliant digital marketing are fed by insight and the online landscape is providing amazing opportunities to listen and learn and grow stronger relationships as a result.


2 Comments so far
Leave a comment

Definitely agree with you on that. Perhaps they should have asked about changes in behaviour or approaches rather than applications and sites

Comment by neilperkin

I am also heading over to AdTech SF from Melbourne … looks like being a good few days.

Comment by Ben Shepherd




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