Filed under: Get Activist
it’s possible to create
a new synergy between the non profit world and a spontaneous
and radical creativity.
This year the scope of the competition has widened to include more charities (Unicef and WWF joined Amnesty, Amref, Emergency, Greenpeace and Lila) providing briefs and a bigger jury of leading designers. However Good 50×70’s focus remains the creative competition based on briefs provided by charities on seven issues which affect thousands of people around the world.
Entrants are asked to design posters (on as many briefs as they wish) and the posters selected by the jury of graphic design luminaries as the best will be given to the charities to use for potential campaigns and exhibited around the world.
Last year Good 50×70 surpassed all expectations for its debut edition and received 1659 entries from all over the globe. Exhibitions of the best posters were held at the prestigious Triennale Gallery in Milan and Istanbul Design Week before touring Italy.
Workshops at design schools and colleges were run alongside the competition to promote the value of social communication to the young creatives who will be responsible for the next generation of communication.
This shows Good 50×70’s commitment to its cause –it’s not simply a competition, it aims to produce work that really makes a difference.
The communications industry is the best in the world at grabbing people’s attention and getting them to act on what it says.
It’s time to use these skills for more pressing issues than beer and trainers.
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