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Ultimate Break
January 31, 2008, 11:30 pm
Filed under: Digital Strategy

Delicious!

Kit Kat (Nestle’) France & JWT have come up with an exquisite 3D-effect digital marketing campaign that is tied in to their ‘Ultimate Break/Win a Trip in Space’ campaign.

Createlf has a mobile insight:

The campaign call-to-action is for consumers to access the promotional website or to SMS a code via their mobile handset. What is a little surprising for such a brilliant campaign is that no mobile application (be it a game or other gimmick) or mobile site was built to go with it. This shows that despite the inroads mobile advertising is making in general, big brands are still reticent to capitalise reaching out to consumers through this channel -in my opinion, a missed opportunity.

Oh, and just in case you were wondering, the ‘trip in space’ prize offered is genuine and is apparently worth a cool €147,000…not a bad return on a few crispy chocolate sticks…


1 Comment so far
Leave a comment

great film! and the insight you’ve added is so true ; it is still very hard to make big brands (and their agencies??) see the value of really interactive and/or mobile content even on big budget campaigns …we might live in the days of light speed communication but the minds still have to catch up!
jm

Comment by Jm@sg




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