Filed under: Digital Strategy
In Australia, we know. We know we’re going to run out of fresh US TV content as a result of the writer’s strike. We have between 3 and six month grace. And then all those expensive spots simply dry up. Disappear.
So what advice are you giving brands as a result? What alternatives are you giving client for when people really can’t find anything interesting/new to watch on the box? When the TV spend doesn’t have a stranglehold on the budget?
People, of course, still want to be entertained. And brands have an amazing opportunity to show they understand people. Brilliant. Opportunity.
My ‘why not?’ recommendations right now:
Create family moments for family meals: provide gift with purchase value adds such as DVD’s and board games. Let your packaging point to online to sign up for the latest content offer news.
Use the time to listen. Use this time to learn. Who knows….perhaps once the audience turns away it might just not come back.
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