Get Shouty

November 9, 2007, 5:31 am
Filed under: Digital Strategy


I’m writing my piece for Interesting South which examines a bit of personal insight around the barriers to really becoming fluent in a language.

Common barriers to fluency are:
– self-consciousness
– anxiety and self-censorship
– fear of making a mistake rather than getting the message across

I can’t help but thinking that these are also barriers for brands in the digital environment- that there isn’t fluency in this ‘new’ language and so people just aren’t speaking it.

The only real way to address this lack of fluency, to speak that language of your target people, is to have the discipline to give their language a go and the fortitude and resilience required to make mistakes.

You might feel exposed at first, but it’s the only way you will be able to join in the conversation later.


1 Comment so far
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oops. i forgot to give you my email address on facebook…. it is

i deactivated my facebook account so i hope you didn’t write back there.


Comment by Erin

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