Get Shouty

Eat. Sleep. Blog. Episode 6
November 6, 2007, 2:15 am
Filed under: Digital Strategy, Great Stuff
Vodpod videos no longer available.

Paul McEnany, Gavin Heaton and Sean Howard are back with another episode.  This time they invited me to talk about the Mountain Dew brand campaign in New Zealand. 

Here are the highlights from Gavin:

  • Sean leads us out and straight into trouble — man-style trouble. Well, you will see what I mean. (0:00)
  • The Grim Reaper’s ugly assistant drops by (2:55) to introduce our special guest star, Katie Chatfield (3:45), talking about some of the great recent work for Mountain Dew
    • the Mountain Dew Ambassador Programme and Sponsorships are developed and managed by Brand Spanking
    • the brilliant web work done by Marker Studio
    • the behind the scenes interview shown and TVC shot by Three Drunk Monkeys
    • the MDTV episodes can be seen here
  • Paul unpacks his thinking around extreme sports, brand association and niche marketing without swearing once. True (7:02)! But then, he was the one who brought up paedophiles in the first place.
  • Sean gets the chance to imagine himself in Captain Kirk’s tight fitting velour sweater and showcase the great William Shattner’s efforts at hawking Commodore 64s way back when home computers were a revolution (8:43).

1 Comment so far
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After much talking it was great to finally get you on … thanks for taking the time to come and talk about some of your projects. Hope you enjoyed it.

Comment by Gavin Heaton

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