Filed under: Digital Strategy
Social networking is not a platform, it’s not a destination, it’s a behaviour.
As people explore the benefits of increased connectivity, opportunities to enhance their social lives and find new interests the platform that they choose to do this on becomes more and more irrelevant.
The question is not- how do I put my brand on MySpace? or How do I put my brand on Facebook?
The question is, as Bruce Mau might say, how do I “create utility and delight in interesting sustainable ways”.
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