Filed under: Digital Strategy
Why the focus on trash mags and reality TV? What’s the payoff?
Gossip is the twenty first forum for telling stories. Celebrities become protagonist archetypes that navigate modern morality tales.
Gossip unpacks understanding of people and their motivations.
Celebrity and reality drama gossip allows a neutral platform to display these understandings- each member of a gossip group can increase social currency and achieve social consensus ‘safely’ through the discussion of people they’ve never met.
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