Filed under: Digital Strategy
The independent Climate Institute launched a $2.5 million campaign, tackling climate change through the eyes of an intuitive nine-year old. It will be the biggest advertising campaign ever by an Australian climate or environment non-government organisation.
Putting our money where our mouth is
For every 100* people who register their email address below, Pilot will purchase a Carbon Credit to offset 1 tonne of carbon emissions**. So tell your work colleagues and friends about Begreen and encourage them to join us in making a positive scene for our planet.
* Limited to first 5,000 email addresses received.
** The carbon credits will be purchased from an organisation registered under the NSW Greenhouse Gas Abatement Scheme
2.5 seconds of research shows that the cost of a tonne of carbon emissions is currently trading at $6. So Pilot are willing to invest $300 in the environment to get a database of 5,000 email addresses. Wow. Applaud the sentiment but donating 6c for an email address doesn’t seem to me to be a message worth waving a flag about…
Perhaps if the pens were used to write up a storm….or if Pilot linked through or supported the initiatives already on the table, or just wasn’t so naff with their over claim I wouldn’t think they deserved a raspberry.
Does anyone have examples of brands really getting it right in this space?
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