Filed under: Zeitgeist
I was reading Rob Campbell’s post The Difference Between Science Fiction And Fiction Is Time, and, well it made me really quite shouty….
I’m a huge fan of having a rant, standing on imaginary soapboxes and not holding back from either fear or favour from sharing my opinions, so I’m going to jump in with both feet on this one. He says
“creativity seems to have been pigeon holed into the ‘output’ of certain industries or arts – as opposed to being associated with anything where the aim is to create something new/better thanks to brains and imagination and skill.
……..resulting in a World where dramatic innovation is…becoming less frequent
I call shenanigans! Does ‘the World’ think that, or just ad-wankers?
I am interested in where you would get the data supporting the statement that we live in a ‘World where dramatic innovation is…becoming less frequent’, and that young people are failing to flourish as a result.
What I’ve learned from the recent groups we’ve done with University students is that they are (in the main) exited about the dramatically changing world they live in- they talk about technology as a connecting and equalising force, that social entrepreneurship will save the world where governments can’t and that they are confident that they have the skills to navigate a world that doesn’t exist now but that they will create. They’re not waiting for anyone to facilitate their future.
Watch out. Stand back. It just doesn’t get more innovative or creative than that.
Does the Internet not count as a dramatic change and as a catalyst for dramatic change? Like social networks valued in the billions created by people under 25? Isn’t that an example of engineering , innovation and creativity?
Today a teacher taught her first lesson in zero gravity, answering questions from school children hundreds of miles above Earth.
Teacher-astronaut Barbara Morgan was also asked how being a teacher compared to being an astronaut.:
“Astronauts and teachers actually do the same thing,” she answered. “We explore, we discover and we share. And the great thing about being a teacher is you get to do that with students, and the great thing about being an astronaut is you get to do it in space, and those are absolutely wonderful jobs.”
There are so many amazing things happening. So many wonderful fields of endeavour. Science. Medicine. Policy. Literature. Technology. Social Justice. Awesomeness is happening everywhere under our noses. Check out TED.
As advertisers and professional storytellers we have so many inspirational stories that we can draw on to inspire, inform and engage. We needn’t be limited to rock stars and rich girls.
We have the power to encourage and inspire. We can be heroes. Not ‘them’. Us.
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