Filed under: Digital Strategy
I’m sure we’ve all had the same experience, the “you can’t prove to me that the internet works” conversation.
I’ve recently had a corker, which went something like this:
- men only spend time on the internet doing functional tasks (like banking)
- you can’t emotionally engage men on the internet
The ‘my lord I wish I’d said this’ response might have been
- men spend most of their time on the internet ’emotionally engaged’
- err….sounds like banking
I’m not a big fan of any sample size of one.
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