Get Shouty

the ultimate measure
July 28, 2007, 4:27 am
Filed under: Get Friendly


Have had some brilliant conversations this week on the nature of blogging.

An article I found  mentioned that only 75 Australians are in the Technorati top 25,000 (Gavin and I some of those 75) but that seemed to make the journalist (and Ross Dawson) believe that the current state of blogging is some cause for concern.

Since when did blogging become a competitive sport????

I’m a believer that the invention and spread of the tool I use to share my thoughts may just have the same kind of impact that the invention of the printing press had. Good old Wikipedia has this to say:

“The printing press’s ability to quickly and uniformly disseminate knowledge aided in the propagation of Luther’s Ninety-Five Theses and other works of the Protestant Reformation, the European rediscovery of the Greek and Roman Classics that helped stimulate the Renaissance, the decline of Latin and the ascent of the various vernaculars, and the development of scientific journals and their specialist vocabulary, or jargon. The level of importance of the printing press is rivaled by few other inventions, so much so that “the invention of the printing press” is often used as a reference to the social, political, and scientific change experienced by Europe after the press’s introduction.”

Something that’s rattling around in my head about the difference is that you no longer need to pay for the means of production to publish content- all you need is access.

 That access is not universally available, of course, but once you get there there’s a pretty unique spirit of sharing.

An example is Ryan Caldwell, who has kindly put forward this week 10 Articles All Bloggers Should Read (at least once)

  1. How to Write Magnetic Headlines
  2. How Can 10 Simple Articles Change Your Life?
  3. Scannable Content
  4. 10 Killer Post Ideas
  5. 7 Steps to Being Recognized as an Expert
  6. Converting One off Visitors to your Blog into Regular Readers
  7. 5 Simple Ways to Open Your Blog Post With a Bang
  8. The Art of Linkbaiting
  9. Before You Begin Blogging: A few things you should know
  10. 5 Surefire Steps To Increase Readership 300% (or more)

I have been called an evangelist by David Armano which probably isn’t too far off the mark. I am a champion of content creation, the public publishing environment of blogs, and the community that I have found by joining in. While I have been guilty of checking my Technorati ranking and felt sheepishly disappointed when that started to slip as the “Z-List” effect started to wear off, the benefits I have gained have come not from competing with others, but contributing.

What this week has reminded me is what CK passionately writes about: Let’s focus on SHARE, not size.


2 Comments so far
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What was it Groucho Marx once said? “I’d never join any club that would have me as a member.”

Top 25…Top 75…Hot 100…Whatever!

Has Bob Dylan ever cared about making the Top 30? What about Leonard Cohen or Lou Reed. How about George Orwell or Sam Shepard?

No they haven’t. But they have had long, successful careers. And they have done this on their own terms.

Business may define success as Gold Albums etc, but does that make a multi million selling Justin Timberlake CD better than Scott Walker’s “Climate of Hunter”, which is officially recognised as Virgin’s worst selling record of all time?

It’s only my opinion Katie, but I’d rather read/watch/hear something great than read/watch/hear something that a great number of people liked.

Which I suspect is what you were arguing anyway!

Comment by Stan Lee

Hi Stan- I couldn’t agree more. I’m a fan of the small and unique too, and don’t have much time for content that commercial charts rank as popular.

I think I might not have been able to clearly communicate in the post is that it is the participation in blogging that gives value to me, the actual creation of content, taking the time to put my thoughts down and throw them out the door for all the world to see.

What was upsetting me about the SMH article was that the value of the Australian blogsphere seemed to be constrained to the limited amount of bloggers that have a Technorati ranking under 25,000. Now to get that ranking you probably need to have about 200 links in a three month period.

What is not being celebrated is the total amount of small Australian bloggers- the teen who is on the cusp of self awareness, the first time mum sharing her stories with her family, the science team breaking a myth, the retiree documenting a lifetime fascination, the intimate personal journeys of illness and courage, humanity, banality……it’s all so fascinating. It just doesn’t have to be popular to be important.

Every 10 seconds people spend actively communicating their inner lives (for their own benefit) instead of passively being ‘entertained’ (making somebody money) is important for our future. Self awareness is the key to a kinder world. Human stories are the currency worth a damn.

Comment by katiechatfield

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