Get Shouty

Keep ’em coming back for more
July 10, 2007, 10:40 am
Filed under: Digital Strategy


A tippy top fun journo friend of mine recently asked me:

Katie old fruit,

You might be able to help me with a story I’m writing for the Good Living section of the Herald. The story is basically trying to define what it is that makes a good local restaurant that you keep going back to…and I remember you mentioning that you were a regular at strangers with candy. can you supply a few words as to WHY? I’d hope to include it in the story as an explanation of the various aspects that make a place a regular.

The article,  Local Heroes, has some ingredients that might be shared with Brand Managers who need to gather return visits.

If you can think of a restaurant as a website, then these might be your menu staples:

  • friendly experience, rather than just a basic service
  • consistency: innovation keeps you fresh but still serve up old favourites
  • it’s the personal touch that matters; it’s knowing people; provide that extra bit of ‘welcome back’

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