Filed under: Digital Strategy
I’ve got a brief I’m very excited about- it’s for an well established environmental group here in Australia and they’re trying to prompt people to write 50,000 letters to Members of Parliament before the next election- which will be in the next few months.
They, of course only have a tiny amount of cashola- but heaps of cred and a compelling message.
I’m a big fan of online activism, but in our click through age it’s easier to get friends on a MySpace page than to get a younger and passionate audience to put something in the post.
So how can I prompt a postage stamp? It’s letters in the mail that is political currency here.
If I had the dosh I’d do something like the Take Note campaign which allows you to write your message online, which then gets sent by mail- but I can’t afford to pay for the stamps or the envelopes.
Care’s ‘I am Powerful’ creates an incredible emotional reaction and I love the Power Circle as a mind map of support- but I need letters…..
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