Filed under: Digital Strategy
Who knew that effectiveness modelling could be funny?
The term that resonated with me was : Return On Ego.
The context here was making sure that you compartmentalize business decisions in the online space between those that are founded on KPI’s and those that make the Brand team feel good.
I love the concept of being able to analyse the sexy but a bit vapid vs the perhaps a little dull but efficient.
About ego, always remember the wise words of Baba Ram Dass (a friend of Timothy Leary): “The Ego is an exquisite instrument. Enjoy it, use it–just don’t get lost in it.”
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