Filed under: Get Activist
Nice one: GetGoodKarma.org!
Today, most countries, and the world as a whole, are running ecological deficits. The world’s ecological deficit is equal to its ecological overshoot.
While countries can offset ecological deficits through trade or liquidation of national resources, the global ecological deficit cannot be offset through trade. In 2003, humanity’s Footprint exceeded the Earth’s biological capacity by over 25 percent.
Very bad karma.
NEWS Corporation chairman Rupert Murdoch has announced a dramatic shake-up to make all the company’s businesses carbon neutral within the next four years, to combat the “clear, catastrophic threats” posed by climate change.
“We must transform the way we use energy … this is about changing the DNA of our business.”
News Corp has joined the Climate Group of businesses and governments working to combat the effects of climate change.
Mr Murdoch said the greatest impact the company could have was through inspiring its audiences to reduce their own climate impact. “The climate change problem will not be solved without mass participation by the general public in countries around the globe. Our audience’s carbon footprint is 10,000 times bigger than ours … that’s the carbon footprint we want to conquer”
I love the idea of transformation and inspiration.
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