Get Shouty

Sunlight and Passionfruit
April 17, 2007, 8:05 am
Filed under: Digital Strategy


David Armano, thought starter extraordinaire, has continued his series on the mindset and team structures required to create truly fabulous brand experiences. This diagram comes from T-Shaped + Sun-Shaped People.

I love it, and not because I think it describes a great structure (which it does)- but because I think it describes the kind of feeling you get when you’re lucky enough to be able to contribute and participate in a great creative team.

The idea of creative people being brought together by passion and shining their light on brands is a really compelling one. Sunlight can make a thousand flowers bloom in a brand’s garden.

What’s really interesting to me is how passion is shaped in the burning heart of the creative sun. The core of this passion must be empathy with consumers and insight into their needs- that’s where truly creative problem solving can spring.


1 Comment so far
Leave a comment

[…] Posts strategic sweet spotsSunlight and Passionfruita whale of a taleThe surprising truth about what motivates us the human dimensions of innovationTell […]

Pingback by square pegs and round holes « Get Shouty

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: