Get Shouty

Sunlight and Passionfruit
April 17, 2007, 8:05 am
Filed under: Digital Strategy


David Armano, thought starter extraordinaire, has continued his series on the mindset and team structures required to create truly fabulous brand experiences. This diagram comes from T-Shaped + Sun-Shaped People.

I love it, and not because I think it describes a great structure (which it does)- but because I think it describes the kind of feeling you get when you’re lucky enough to be able to contribute and participate in a great creative team.

The idea of creative people being brought together by passion and shining their light on brands is a really compelling one. Sunlight can make a thousand flowers bloom in a brand’s garden.

What’s really interesting to me is how passion is shaped in the burning heart of the creative sun. The core of this passion must be empathy with consumers and insight into their needs- that’s where truly creative problem solving can spring.

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