Filed under: Digital Strategy
Thanks to the brilliant minds over at Creating Passionate Users for the diagram above which I found following a link from Hugh’s Gaping Void.
The insight: It’s not about how much your product engages with the customer. It’s about how much your product allows your customer to engage with other people. As Kathy Sierra says in her brilliant post, “Success no longer has to be a meritocracy (or advertocracy), today it’s just as much a loveocracy.”
I’m a big fan of the old Venn diagram, to map and create intersection between brands and consumers. Yesterday I used this diagram from Richard’s Adliterate blog:
(And as Gavin is no longer within taunting distance from my desk I can only assume that we’re posting on the same diagram as an example of BSP. I found it among the fab resources at the Planner Wiki).
I find myself thinking how digital content ‘lives’ in the minds of consumers, by fulfilling a promise of the brand and making it tangible (‘the position’), and I’m loving the way the two diagrams can talk to each other :
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Get Shouty 
Bloody hell thats good
Comment by Richard February 27, 2007 @ 11:46 amthanks Richard- you’re not so bad yourself!
Comment by katiechatfield February 27, 2007 @ 10:17 pmOK .. you two … what is this a loveocracy?
Seriously good stuff Katie.
Comment by Gavin Heaton February 28, 2007 @ 4:40 amGavin pointed me here.
So I clicked
And I came
And was amazed.
Gavin pointed me here.
Comment by Sean Howard February 28, 2007 @ 4:49 amSo I’m stealing this
And packing my bags.
A new world beckons.
steal, build, reference, quote, attribute…
noice one bruffas!
Comment by katiechatfield March 1, 2007 @ 1:24 amBuilding a brand out of legos.
I’ve continued to mull over the models for approaching brand communications that I posted about just the other day. And Dave made a great request; that I better define and explain the models I’m working with and, more importantly, that I use Leg…
Trackback by CrapHammer March 2, 2007 @ 5:28 am[…] Loveocracy […]
Pingback by Get Shouty March 5, 2007 @ 2:21 amHi all!
G’night
Comment by Test March 30, 2007 @ 9:34 am[…] a continuation of my thoughts on Loveocracy and another post and some bouncing back and forward with Sean and […]
Pingback by Get Shouty May 21, 2007 @ 4:37 am