Get Shouty


Marketing Idealists
November 2, 2006, 2:09 am
Filed under: Get Activist, Zeitgeist

I do have to fight to keep my lover’s quarrel with the world in check. I acknowledge that it’s the ability to see how magnificent this place is and humanity’s potential for the sublime that is the cause of a lot of my Shouty behaviour.

 Over on Jeffre Jackson’s Pink Air is a post about Idealism, which comments: both the optimism and the disgust are characteristic of idealism. He goes on to say that: we the people who work in advertising bear some responsibility for (the world being a cynical place). And yet, we’re not an especially cynical bunch as far as I can tell. So I’m wondering, what does a marketing idealist believe?

 I like the notion of the responsibility of a “marketing  idealist” Jeffree puts forward the “Be optimistic” campaign which was designed by a group of people in the Dutch communications industry to get people to look at things in a more positive light, to see that everything isn’t going downhill. What cracks me up is that there is nothing on this site- there is no good news!

Jeffree sums it up like this:

“I hoped a global band of marketing savvy idealists was starting a movement to get people to think, not just happier thoughts, but bigger thoughts about what is possible. “

idealism.jpg

I think we’re all a little swamped by the sheer volume of bad news that we get subject to every day.

Amidst all this noise and despair perhaps the first thing that marketing idealists can achieve is to motivate people through the compassion fatigue, through the moral apathy that we generate to help get us through the day.


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