Filed under: Get Activist
“We’re in an industry where everyone is trying to scream the loudest, when all we ever needed to do was get close enough to whisper. “
I do so love a quiet word. I can’t what people are saying when they’re yelling at me. I just want to protect myself from that energy.
A shining example of people who are whispering in the right ear at the right time and using the intimacy they have with their clients is World Nomads, an online travel insurance provider, who are using e-commerce technology to take the hard work out of ‘making a difference’.
Footprints is their online fundraising mechanism designed to leave positive footprints all over the internet.
When you purchase a travel insurance policy you can add a small contribution to the policy purchase price. It’s that simple.
Don’t you just love the concept of positive footprints? A whisper of ‘wouldn’t you like to give back’?
In the shifting sands of the internet this is step in the right direction.
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