Get Shouty

Advice to sink in slowly
February 14, 2008, 4:40 am
Filed under: Get Friendly


Advice to sink in slowly is a series of posters designed by recent and established graduates of University College Falmouth for the purpose of passing on advice and inspiration to first year students. A poster is given as a welcoming gift to every first year student when they enrol.

Student Advice Posters Gallery can be found here.

Blogger Social ’08 (register by 02.15.08 or miss out!)
January 7, 2008, 6:18 am
Filed under: Digital Strategy, Get Friendly
What is it? Blogger social is like no other marketing event because it’s not about marketing and it’s not about blogging—it’s about the marketers behind the blogs. 

Mark Goren put together this video compilation answering that very question.

Neither conference nor summit, it’s one weekend, held once a year, where the online marketing community descends upon a designated city for a weekend full of events designed to allow everyone to get to know one another better—and designed to give everyone free time to design their own meetups, too! 

What blogging luminaries will be in New York for the Blogger Social? View the cool map that shows you that this truly is going to be a global affair.  (Thanks Matt Dickman!) 

You’ve got until February 15 to register. Do it here. Do it now. Can’t wait, guys…

All information on Blogger Social ‘08, including registration is available here.And if you wan to know who is coming along … the list includes: Susan Bird Tim Brunelle Katie Chatfield Terry Dagrosa Matt Dickman Luc Debaisieux Gianandrea Facchini Mark Goren Gavin Heaton Sean Howard CK Valeria Maltoni Drew McLellan Doug Meacham Marilyn Pratt Steve Roesler Greg Verdino CB Whittemore Steve Woodruff Paul McEnany Ann Handley David Reich Tangerine Toad Kristin Gorski Mack Collier David Armano Ryan Barrett Lori Magno Tim McHale Gene DeWitt Mario Vellandi Arun Rajagopal Darryl Ohrt Joseph Jaffe Rohit Bhargava Anna Farmery Marianne Richmond Thomas Clifford Lewis Green Geoff Livingston Kris Hoet Connie Reece CeCe Lee Jonathan Trenn Toby Bloomberg Seni Thomas

New Year’s Resolution
January 4, 2008, 12:23 am
Filed under: Get Friendly

TV: Just don’t turn it on.

“You watch television to turn your brain off and you work on your computer when you want to turn your brain on.”
– Steve Jobs, in Macworld Magazine, February 2004

For your viewing pleasure
December 18, 2007, 11:31 pm
Filed under: Get Friendly


Most of the InterestingSouth presentations and are now available for your viewing pleasure!

My favourites so far:

In fact, ALL the presentations were fantastic … take an hour or so and fill your mind to the brim. You’ll be all the better for it.

A huge thank you to the guys at Precinct for their fabulous filming and editing. And to pureprofile for their big, glossy hosting.

Saving grace
December 6, 2007, 1:33 am
Filed under: Get Friendly

One of the recent highlights of my time spent in Morocco was an adventure into the Little Sahara- trekking on camels under the stars, sleeping in a Berber tent and generally feeling the powerful symbols of the desert.

We arrived at Zagora at sunset after driving over the snow capped Atlas Mountains- a long day’s journey into night. We were then put on the back of camels and lead into the desert. There are more stars in the African sky than I could ever have imagined. And my mouth-open amazement at this glittering canopy kept me amused for hours while I tried to learn the gait of the creature that was carrying me. I still have the scars.

Every now and again a Land Rover would blind us with light as they crossed our path. I came to understand the importance of darkness. How often we overprivelage light to illuminate us and turn away from the knowledge and insight that a curtain of darkness can bring. You could miss a million stars by only looking at the light.

Darkness comes in many forms. We had darkness manifest itself in a person, and as Rumi might say:

i don’t need
a companion who is
nasty sad and sour
the one who is
like a grave
dark depressing and bitter

a sweetheart is a mirror
a friend a delicious cake
it isn’t worth spending
an hour with anyone else

My new friend Eli, a delicious true mirror who exhibits enormous courage under pressure, brought to life to me one of my favourite quotes: “Nothing is so strong as gentleness and nothing is so gentle as real strength”. His ability to keep both his feet on the ground in the midst of a dark hurricane, with wry good humour and a compassionate ability to see all sides brought me enormous comfort in some difficult situations.

There is a cost that must be paid for grace, but because the recipient of it’s gift can only see an effortlessness it is not often perceived. Sometimes you need darkness to truely appreciate stars. And so I am thankful.

bless me!
November 16, 2007, 12:03 pm
Filed under: Get Friendly

I’ve chanted and welcomed prosperity, lit incense and been very careful not to touch. I’ve ridden side saddle on a motor bike, work-shopped Thai connections ideas and am finally in front of a screen again.

All part of a day’s work. A long day.

The monk’s blessing I’m told took about 2 hours. It didn’t seem that long at the time. The round-eye farang only noticed the passage of time when our muscles had a bit of a whinge but it really just passed in the blink of an eye.

I’ve spoken before what a relief it is to be in a land where you don’t speak the language and can’t read the signs. You don’t have to engage with all of the messaging that crowds in as you pass through. You can just witness and be free from having to interpret- you can just experience the moment.

And when you loose the imperative to have to understand, you can just be. And for that lesson I’m feeling pretty grateful right now. 

on the road again
November 15, 2007, 5:35 pm
Filed under: Get Friendly, Great Stuff

I wouldn’t have thought that after a 9 hour flight to get to Bangkok that I would be quite so energised on arriving at my destination. And I wouldn’t have thought that I would have an anecdote quite so soon, but here you go…

It’s about 4 am in Sydney. It’s been a long day but I’ve finally arrived in Thailand and was having a chuckle at how easy it is to get me to follow a total stranger and get me into a car. All you need to do is hold up a print out with my name on it pretty soon after I get through the arrival gate at an airport. It doesn’t even matter if the sign implies that I somehow got married on the flight without knowing- I will still hand over my suitcase to someone who says they’re here to collect me.

Sam, the lovely driver in question, had more delights waiting for me in the car than a bottle of water and a frosty hand towel (it’s way past midnight and waaaaay hot).

Karaoke. Yep, in car karaoke. With a list of AM radio sing-a-long hits, a microphone and a video screen with follow the bouncing ball lyrics and cheesy videos. What a hilarious way to be the midnight traffic jam in Bangkok.

You see Sam and I can’t really chat about our day and fill time in what (if you let it) could be stressy circumstances. So we don’t let it. Delightfully, we both know all the words to ridiculous girl pop anthems: Dancing Queen, Material Girl, Physical…. And we sing them. Loudly.

This is no time to be cool.

Best. Cab ride. Ever.

Everyday activism
October 27, 2007, 7:34 am
Filed under: Get Activist, Get Friendly


The commitment to implement change everyday is quite a challenge.

One of the things I’m attempting to overcome is the use of the word ‘consumer’ :Stop calling me a consumer. I am a person a Facbook group started by Adam Crow.

Stop calling me a consumer. I am a person.

Stop calling them consumers. They are people

Give it a go- it’s quite difficult. 

Recently I was asked to define what kind of activist I am, and what my philosophy is…so here we go:

I am a practicing activist. To me this means everyday action. I believe in doing what you can with what you’ve got. I believe in knowing your karma footprint, addressing it and keeping it in check as much as you can, when you can.

I take personal responsibility in trying to make this place a little better every tomorrow. Because it makes me feel good. Because its fun. I have a lot of karma credits to make up!

If you’re at all interested Ed Cotton has started an initiative from the Planing for Good group PFG City Groups- Making it Fun and Easy:

1. We want to create PFG groups in as many cities as we can
2. Each city will have a leader who organizes coffee mornings – 30/40 minute brainstorms over a brief that happen once a month
3. The ideas generated are then sent inIt’s a good way to meet people and do good at the same time.Let Ed know if you want to lead a city or be part of a group, it’s an option. It’s still possible to contribute your own thinking and work with others outside these mornings. All we need is your name, your city and if you want to lead or participate.

This group has already done some great things. Check out Planning For Good- Ideas for the Idea Village-New Orleans

Emily has been kind enough to chair a Sydney group and there are quite a few tippy top types who have already put their hands up- so please, if you think you have great ideas, or want to contribute to something outside of your 9-5 (or 7-9 as it usually seems!) please send Ed a note.

dog park
September 23, 2007, 5:05 am
Filed under: Get Friendly

No one  is as ever pleased to see you as a dog.

September 11, 2007, 12:04 am
Filed under: Get Friendly

On Commonwealth Street there’s a brave mulberry tree that has been making me cheer for weeks.

It’s neighbours, a dour line of plane trees, are still steadfastly keeping friends with Winter while this gadabout put on it’s Spring greenery and solely lead SOGO’s charge into the new season.

Nice work tree. Sometimes it’s lonely to know the future, and an early bloom can make you venerable to a cold snap, but when you know what’s coming it’s not a risk.

You can’t help but inspire the rest of us.

Sydney:the current home of T.W.A.T.s
September 4, 2007, 11:41 am
Filed under: Get Friendly

Today I was woken up by the sounds of tow trucks removing the cars that had the temerity to park on their own street during APEC. It seems that it’s vitally important that my entire suburb become a clearway as there’s a bunch of T.W.A.T.s in town.

I’ve worn that out all day. The. War. Against. Terror. While not all twenty-one world leaders are here are responsible for the current climate, one great city has five million citizens locked out as a result.

What have they done to my beautiful Sydney? See the Flickr set here. There’s a 5 km wall that’s been constructed to fence of the harbour and the opera house, and travel is so restricted that it’s been decided that it’s simply easier to close the city down.

I do hope the situation doesn’t get any uglier than it already is. Don’t forget that the presumption of innocence of protesters has been suspended for the duration of APEC, and all the periodic detention cells have been cleared in advance of all of the presumed influx of violent ratbags.

There’s a Twitter group that will update you if the police try out their shiny new water cannon. Breathe deeply everyone.

September 3, 2007, 11:33 pm
Filed under: Get Friendly


3d rose coloured glasses
August 23, 2007, 9:57 am
Filed under: Get Friendly


Like courage, chivalry is not gender specific
Are chivalry and equality mutually exclusive though?
With the odds stacked up against a kinder world- can you champion both?
The Doctor says “I know that one (wo)man can change the course of history. Right idea at the right time is all it takes.”

Perhaps that could be you?

August 14, 2007, 9:42 am
Filed under: Get Friendly

Nothing in the world is softer and weaker than water;
But, for attacking the hard and strong, there is nothing like it!
For nothing can take its place.
That the weak overcomes the strong, and the soft overcomes the hard,
This is something known by all, but practised by few.
Tao Te Ching

drawn to imperfection
August 6, 2007, 12:36 am
Filed under: Get Friendly

indestructible is inhuman
flaws are the setting
that allow beauty to shine

So beautiful… “kindness”
July 28, 2007, 4:47 am
Filed under: Get Friendly


the ultimate measure
July 28, 2007, 4:27 am
Filed under: Get Friendly


Have had some brilliant conversations this week on the nature of blogging.

An article I found  mentioned that only 75 Australians are in the Technorati top 25,000 (Gavin and I some of those 75) but that seemed to make the journalist (and Ross Dawson) believe that the current state of blogging is some cause for concern.

Since when did blogging become a competitive sport????

I’m a believer that the invention and spread of the tool I use to share my thoughts may just have the same kind of impact that the invention of the printing press had. Good old Wikipedia has this to say:

“The printing press’s ability to quickly and uniformly disseminate knowledge aided in the propagation of Luther’s Ninety-Five Theses and other works of the Protestant Reformation, the European rediscovery of the Greek and Roman Classics that helped stimulate the Renaissance, the decline of Latin and the ascent of the various vernaculars, and the development of scientific journals and their specialist vocabulary, or jargon. The level of importance of the printing press is rivaled by few other inventions, so much so that “the invention of the printing press” is often used as a reference to the social, political, and scientific change experienced by Europe after the press’s introduction.”

Something that’s rattling around in my head about the difference is that you no longer need to pay for the means of production to publish content- all you need is access.

 That access is not universally available, of course, but once you get there there’s a pretty unique spirit of sharing.

An example is Ryan Caldwell, who has kindly put forward this week 10 Articles All Bloggers Should Read (at least once)

  1. How to Write Magnetic Headlines
  2. How Can 10 Simple Articles Change Your Life?
  3. Scannable Content
  4. 10 Killer Post Ideas
  5. 7 Steps to Being Recognized as an Expert
  6. Converting One off Visitors to your Blog into Regular Readers
  7. 5 Simple Ways to Open Your Blog Post With a Bang
  8. The Art of Linkbaiting
  9. Before You Begin Blogging: A few things you should know
  10. 5 Surefire Steps To Increase Readership 300% (or more)

I have been called an evangelist by David Armano which probably isn’t too far off the mark. I am a champion of content creation, the public publishing environment of blogs, and the community that I have found by joining in. While I have been guilty of checking my Technorati ranking and felt sheepishly disappointed when that started to slip as the “Z-List” effect started to wear off, the benefits I have gained have come not from competing with others, but contributing.

What this week has reminded me is what CK passionately writes about: Let’s focus on SHARE, not size.

July 24, 2007, 9:24 am
Filed under: Get Friendly, Zeitgeist


Should is a banned word.
Personally it makes me laugh.
Professionally it raises eyebrows.

Now that I’ve stopped laughing
July 24, 2007, 9:03 am
Filed under: Get Friendly

There’s a new branch in Toronto.

Seriously silly
July 19, 2007, 4:19 am
Filed under: Digital Strategy, Get Friendly


Watching the Age of Conversation unfold is just fascinating- this is a meme map from Grokker (it’s only aggregating activity on Yahoo! and Wikipedia, so it’s not showing Facebook, YouTube (nice work Luc!), LinkedIn…..)

The energy surrounding the release of the book has generated sparks of silliness and serious discussion across the web. Fabulous to see that the book actually is a catalyst to conversation and community.

Kickass bloggers are clapping their hands like little girls in pigtails, even little ‘ol me had a thumbs up mention over at PSFK  for this overview- weeeeeeeeeee!

What happens when over 100 experienced marketing bloggers work together to create conversation and awareness about a project? I’d suggest grabbing a cold one and getting a view- the fireworks have already started. 


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