Get Shouty


shouty, sweet and serious
August 12, 2009, 2:26 am
Filed under: Get Friendly, passion

confetti01

A trip down memory lane. Recycled posts from the last three years:

The shouty:

  • Would you like a small dash of Get Stuffed with your Shut the Hell Up?
  • Institutionalised Rudeness by Sociopaths (IRS from now on) is far from OK. In fact IRS is so far from OK it is huddling in a yurt in Outer Siberia. With no booze. And no friends.And it’s not invited to any tzushy end of year drinks parties either. It’s banned. Passe.

    In addition the “Punch In The Face” motivation technique is also banned. Previously thought to inspire the creative class to consistently meet the 20 hours overtime barrier, it has been recognised as an illegal tool of IRS and is now a Taser-able offence.

    If you have been subject to IRS, or any suspect ‘motivation’ techniques, you can apply for your branded taser (which can also do double duty as an attractive cocktail shaker).

    Bring it on.

The sweet:

  • The Power of Noticing
    • Sometimes doing research for my job I come across a piece of truth and beauty. One example is  this article “Kindness Counts”.
    • Mostly I think that we just need to be kind to each other.
      And notice each other.
      And value the power we have inside of ourselves to make a difference- especially those who are blessed with the gift of being able to notice what’s going on in the world around us.

The serious:

  • ROI= Risk of Ignoring
    • So what are you missing out on? What’s the ROI?
    • As with anything that’s going on in social media, it’s all about the Risk of Ignoring:
      • As a reader of blogs: Can you afford not to be informed about the latest thinking in your discipline? Can you afford not to learn from some of the brightest minds and most passionate advocates in the industry?
      • And as a writer: Can you afford not to keep a notebook of your online reading? Can you afford not to contextualise and have an opinion on what’s going on in advertising?
      • And ultimately, as an ad-exec: Can you afford not to have experiences that would help you understand people’s behaviour in the social media space
  • Value and tulip bulbs
  • What’s your Return On Ego?
    • The context here was making sure that you compartmentalize business decisions in the online space between those that are founded on KPI’s and those that make the Brand team feel good.

You can see all the bloggers involved here: Recycle A Blog Post Day #rabpday . Nice one Mark.

What are you going to re-share?



Latte Exchange
June 4, 2009, 1:21 pm
Filed under: Get Friendly
Coffee Mornings are a bit like this wonderful treasure trove of images, transparencies and infographics from Good Magazine: lots of information, interesting thoughts shaped in amusing ways, and a hundred anecdotes just waiting to be born. Oh…and the coffee’s not only sustainable, it’s a damn fine cup of joe.



Note to self
May 19, 2009, 5:00 am
Filed under: Get Friendly


you are amazing
January 26, 2009, 5:33 am
Filed under: Get Friendly

you-are-amazing

Richard Dawkin’s Appetite for Wonder

You could give Aristotle a tutorial. And you could thrill him to the core of his being. Aristotle was an encyclopedic polymath, an all time intellect. Yet not only can you know more than him about the world. You also can have a deeper understanding of how everything works. Such is the privilege of living after Newton, Darwin, Einstein, Planck, Watson, Crick and their colleagues.

The potential people who could have been standing in my place but who will never see the light of day outnumber the sand grains of Sahara — more, the atoms in the universe. Certainly those unborn ghosts include greater poets than Donne, greater scientists than Newton, greater composers than Beethoven. We know this because the set of possible people allowed by our DNA so massively outnumbers the set of actual people. In the teeth of these stupefying odds it is you and I that are privileged to be here, privileged with eyes to see where we are and brains to wonder why.

and from To Live at All Is Miracle Enough

After sleeping through a hundred million centuries we have finally opened our eyes on a sumptuous planet, sparkling with colour, bountiful with life. Within decades we must close our eyes again. Isn’t it a noble, an enlightened way of spending our brief time in the sun, to work at understanding the universe and how we have come to wake up in it? This is how I answer when I am asked — as I am surprisingly often — why I bother to get up in the mornings. To put it the other way round, isn’t it sad to go to your grave without ever wondering why you were born? Who, with such a thought, would not spring from bed, eager to resume discovering the world and rejoicing to be a part of it?



When you can’t make lemonade
January 16, 2009, 10:47 am
Filed under: Get Friendly

It’s been a hot old week in Sydney for reasons only partially due to the tilt in the earth axis.

But in the last day or so, and in unexpected contexts, a tune has been following me round, Sunscreen. I has just the right kind of cheesy aphoristic spoken word pathos that has afforded a bit of a cool breeze…

and a gentle reminder that if you have to stand in the sun it’s a really good idea to protect your self.

There are other things you can do with the elements, of course. Some imaginary friends have commented on how blimmin’ cold it is in the Northern Hemisphere right now. I’m sure lemons are in short supply where you are, so if you share the ice I can put on the citrus, and we can make margaritas.

The print below made by Aly Lenon at 2Pie “simply pushing our faces into fresh powder on cars. They are all concave, but create a super cool illusion of 3D sculptures. Enjoy.”  There’s heaps more go, check them out.



Up, up and (Git)Away!
January 12, 2009, 2:38 am
Filed under: Get Friendly

My anti-hero alter-ego of today:

Naaaaaaaaaaff-tastic

Creation Story:
The pressure hothouse of  pitching when all clients brief you the day before Christmas and want to see concepts the week they get back from holidays.

SuperPowers:
Intune, Intouch, Insight

Gizmos: Deflection of Distractions
Vambraces that deflect all incoming social opportunities (ptchew!ptchew!)
Lasso of Ambiguity (or the “look over there lasso”)

Theme tune:
Oh the Strat-gy Stage is a-rollin’ ov’r the plains
With the planners flappin’ and the suits slappin’ the reins
A insight they cry: a believable way!
Whip crack-away, whip crack-away, whip crack-away



Cocktails and Cupcakes
November 19, 2008, 5:15 am
Filed under: Get Friendly

I am speaking at the Digital Marketing and Media Summit in Melbourne this Friday 21 November, and Julian Cole has arranged a Beerspheer get together for afters:

Madame Brussels 59 Bourke St, City

Please come for a chit chat, good cheer and cupcakes



A perfect end to Sunday
November 16, 2008, 12:49 pm
Filed under: Get Friendly

A cool spring night.
A Potts Point view.
Ten inquisitive types.
Four TED films with chat-astic bookend commentary.
Each person brings wine and treats
But nothing is better than the host’s contribution
Mango tart with burnt fig and honeycomb icecream.
Great conversation in good company.
Yum!



Word of the Week- Relish
September 5, 2008, 8:06 am
Filed under: Get Friendly

  • gusto: vigorous and enthusiastic enjoyment
  • spicy or savory condiment
  • enjoy: derive or receive pleasure from; get enjoyment from; take pleasure in; “She relished her fame and basked in her glory”
  • the taste experience when a savoury condiment is taken into the mouth
  • (and who knew?) Relish is the king of the troll kingdom and the father of Burly, Blabberwort, and Bluebell. He temporarily joins forces with the queen, but later abandons her plans for conquest when he decides to take the 4th Kingdom for himself. telan.pl/en/wiki/The_10th_Kingdom.html

  • What’s yours?



Everyday Heroism
August 27, 2008, 2:14 am
Filed under: Get Activist, Get Friendly

Heroism is an ideal as old as humanity. Who will be the heroes of the 21st Century? What is heroism in the digital age? These are a few of the questions that a new group of researchers are seeking to understand.

Everyday Heroism is designed to bring together the general public and scholars interested in this topic to explore what heroism is, who performs heroic acts, and why.

Heroism Survey
Asks people to help better understand what heroism is.

The survey takes about 15 minutes to complete.

If you are interested in participating, please click here.

Resources:

The Banality of Heroism”
Zeno Franco & Dr. Philip Zimbardo (2007). Greater Good Magazine. (2MB pdf).

The Lucifer Effect: Understanding How Good People Turn Evil. Dr. Zimbardo’s new book and website by the same title.

For Goodness’ Sake. Essay for O Magazine, Dr. Zimbardo, April 2007. (.doc)

“Is Lei Feng (雷锋) Still a Modern Hero?: A Consideration of Heroic Action in the Context of Culture” Paper. Franco, Z.E., Pamlin, D., Langdon, M., Blau, K. & Zimbardo, P. For the 4th International Conference on Humanistic and Transpersonal Psychology and Psychotherapy, Guangzhou, China



Content is king, context is queen, and community the soul*
July 14, 2008, 9:32 am
Filed under: Digital Strategy, Get Activist, Get Friendly, Great Stuff, Zeitgeist

Let’s get things straight here. They live on an island in Fiji. They (spear) fish, grow fruit and veg, compost their crap and drink a muddy narcotic and play guitars under the stars. That’s what they like to do.

And they won a big shiney silver wedge of a trophy. One that declares that Tribewanted is a more innovative and impactful social networking site than Skins on E4, and hold your breath…MySpace. Yes, MySpace, the world’s biggest online network, in a social networking competition. Bloody hell – how did that happen?

The team try to explain it here:

I think its hard to see it from the inside looking out – but here are the reasons the tribe members gave when we entered . I think it happened because we’re trying something different. And its starting to work. Very simply its about using a new and exciting way of communicating to make life better. And we’re not the only ones doing it either.

Not everyone can work on a project that is about building a sustainable island paradise. But we can all take inspiration in this vigorous enlistment of a community, the cleverness of building context in the clear signposts of their distributed messaging and consistently compelling stories.

John Dodds shared the American Marketing Association new definition of marketing:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

It’s a big ask to educate our clients on the ever changing world, but if Apenisa Bogiso (Tui Mali) the Chief of Vorovoro can understand it I’m pretty sure I can help my clients get it too.

*thanks Kris Hoet and Kneale Mann



Breathe. And don’t wobble.*
May 29, 2008, 7:31 am
Filed under: Get Friendly, Great Stuff

I was told the most beautiful story by Rachael, my new right hand gal at work, today. We were sitting in the sun and sharing stories, as we’ve just moved into our new offices and the place is still a bit of a construction zone. No access to servers. No access to the Net. So we chat.

We’ve spent the morning in the company of champions. Our GM is off to compete in some triathlons in the States and the guys he trains with are Olympic and Commonwealth athletes. Peter Robertson shared his theory on winning with heart (Health. Enjoyment. Attitude. Recovery. Training.) and one of his health tips is to make sure you get enough sun. Australians have taken the sun smart message a little too seriously and there is a bit of a country wide phenomenon of Vitamin D deficiency.

The new building has loads of natural light and the sun carves in and paints the room with reminders of our environment all day. I am absolutely dependant on the sun to shine myself I have to agree how important solar power is. We both remark on the smiles we see across the space even though the place is in chaos. There’s a new energy in the team.

We discuss how ‘from little things big things grow’ and how such a small practice like 15 minutes of meditation a day can so significantly change your life. Rachel tells me of a heart meditation “the inner smile”. This practice reminds her that we can open ourselves, open our hearts to happiness, embrace the warmth around us and shine light into the world.

Heart. Sunlight. Energy. Smiles. Openness.

I’m feeling very grateful. It feels like an auspicious start to a new place.

* thanks Wade 



Hello Pitches
May 15, 2008, 2:15 am
Filed under: Digital Strategy, Get Friendly

I love a good pitch.

It’s more than the energy and enthusiasm, the divergence and convergence of strategy, the caffeine, the late nights and the whole process of vividly imagining an idea into being.

I love it because it give you permission to be bold.

The Kaiser tells the wonderful story of what happens when a creative team (top chefs- Gorden Ramsey style) tackled a problem regardless:

They didn’t seek a compromise. They didn’t pander to their client. They weren’t chasing the money. They knew what was right and they just bloody well got on and did it. And the results proved that they were right. The resident cook said they were right, the customers were over the moon, hell even the management (to use British PR speak) were “delighted”.

As Bill S would say “boldness be my friend”. Have it as your compass. Both your team and your clients will benefit. Genius, Power and Magic….bring it on:

Moderation is a fatal thing; nothing succeeds like excess.  ~Oscar Wilde



TERRIBLE TWOS
March 18, 2008, 5:30 am
Filed under: Get Friendly

So that’s what two years of blogging feels like…..Happy Birthday to Me!

Last year I said “The Hundred Acre Wood grows for me every day- it’s my thinking spot and helps me demystify Heffalumps and Woozles”.

This year has been one that has let me meet Snuffelupagai (thats what I think the plural should be of Mr Snuffelupagus) . Not imaginary friends, even though most people can’t see them, real friends and I’ve had real adventures. Some to share and to which you’re all invited to participate :

and some to treasure just for me and those involved.

In in hommage to Ze Frank (thanks Adam- have a look it’s lovely) here’s some things I’m proud of from the last year:

  • volunteered my time for things I care about instead of just giving money
  • created events that I’d like to go to and invited people I don’t know to them
  • lived a week in another language
  • got some triple bottom line thinking across the line. “If it ‘ain’t doing good, it ‘ain’t doin’ good for the brand”.

So how about you? What have you done in the last year that you’re proud of?



Advice to sink in slowly
February 14, 2008, 4:40 am
Filed under: Get Friendly

Advice_Posters_9

Advice to sink in slowly is a series of posters designed by recent and established graduates of University College Falmouth for the purpose of passing on advice and inspiration to first year students. A poster is given as a welcoming gift to every first year student when they enrol.

Student Advice Posters Gallery can be found here.



Blogger Social ‘08 (register by 02.15.08 or miss out!)
January 7, 2008, 6:18 am
Filed under: Digital Strategy, Get Friendly

What is it? Blogger social is like no other marketing event because it’s not about marketing and it’s not about blogging—it’s about the marketers behind the blogs. 

Mark Goren put together this video compilation answering that very question.

Neither conference nor summit, it’s one weekend, held once a year, where the online marketing community descends upon a designated city for a weekend full of events designed to allow everyone to get to know one another better—and designed to give everyone free time to design their own meetups, too! 

What blogging luminaries will be in New York for the Blogger Social? View the cool map that shows you that this truly is going to be a global affair.  (Thanks Matt Dickman!) 

You’ve got until February 15 to register. Do it here. Do it now. Can’t wait, guys…

All information on Blogger Social ‘08, including registration is available here.And if you wan to know who is coming along … the list includes: Susan Bird Tim Brunelle Katie Chatfield Terry Dagrosa Matt Dickman Luc Debaisieux Gianandrea Facchini Mark Goren Gavin Heaton Sean Howard CK Valeria Maltoni Drew McLellan Doug Meacham Marilyn Pratt Steve Roesler Greg Verdino CB Whittemore Steve Woodruff Paul McEnany Ann Handley David Reich Tangerine Toad Kristin Gorski Mack Collier David Armano Ryan Barrett Lori Magno Tim McHale Gene DeWitt Mario Vellandi Arun Rajagopal Darryl Ohrt Joseph Jaffe Rohit Bhargava Anna Farmery Marianne Richmond Thomas Clifford Lewis Green Geoff Livingston Kris Hoet Connie Reece CeCe Lee Jonathan Trenn Toby Bloomberg Seni Thomas


New Year’s Resolution
January 4, 2008, 12:23 am
Filed under: Get Friendly

TV: Just don’t turn it on.

“You watch television to turn your brain off and you work on your computer when you want to turn your brain on.”
– Steve Jobs, in Macworld Magazine, February 2004



For your viewing pleasure
December 18, 2007, 11:31 pm
Filed under: Get Friendly

interesting.jpg 

Most of the InterestingSouth presentations and are now available for your viewing pleasure!

My favourites so far:

In fact, ALL the presentations were fantastic … take an hour or so and fill your mind to the brim. You’ll be all the better for it.

A huge thank you to the guys at Precinct for their fabulous filming and editing. And to pureprofile for their big, glossy hosting.



Saving grace
December 6, 2007, 1:33 am
Filed under: Get Friendly

One of the recent highlights of my time spent in Morocco was an adventure into the Little Sahara- trekking on camels under the stars, sleeping in a Berber tent and generally feeling the powerful symbols of the desert.

We arrived at Zagora at sunset after driving over the snow capped Atlas Mountains- a long day’s journey into night. We were then put on the back of camels and lead into the desert. There are more stars in the African sky than I could ever have imagined. And my mouth-open amazement at this glittering canopy kept me amused for hours while I tried to learn the gait of the creature that was carrying me. I still have the scars.

Every now and again a Land Rover would blind us with light as they crossed our path. I came to understand the importance of darkness. How often we overprivelage light to illuminate us and turn away from the knowledge and insight that a curtain of darkness can bring. You could miss a million stars by only looking at the light.

Darkness comes in many forms. We had darkness manifest itself in a person, and as Rumi might say:

i don’t need
a companion who is
nasty sad and sour
the one who is
like a grave
dark depressing and bitter

a sweetheart is a mirror
a friend a delicious cake
it isn’t worth spending
an hour with anyone else

My new friend Eli, a delicious true mirror who exhibits enormous courage under pressure, brought to life to me one of my favourite quotes: “Nothing is so strong as gentleness and nothing is so gentle as real strength”. His ability to keep both his feet on the ground in the midst of a dark hurricane, with wry good humour and a compassionate ability to see all sides brought me enormous comfort in some difficult situations.

There is a cost that must be paid for grace, but because the recipient of it’s gift can only see an effortlessness it is not often perceived. Sometimes you need darkness to truely appreciate stars. And so I am thankful.



bless me!
November 16, 2007, 12:03 pm
Filed under: Get Friendly

I’ve chanted and welcomed prosperity, lit incense and been very careful not to touch. I’ve ridden side saddle on a motor bike, work-shopped Thai connections ideas and am finally in front of a screen again.

All part of a day’s work. A long day.

The monk’s blessing I’m told took about 2 hours. It didn’t seem that long at the time. The round-eye farang only noticed the passage of time when our muscles had a bit of a whinge but it really just passed in the blink of an eye.

I’ve spoken before what a relief it is to be in a land where you don’t speak the language and can’t read the signs. You don’t have to engage with all of the messaging that crowds in as you pass through. You can just witness and be free from having to interpret- you can just experience the moment.

And when you loose the imperative to have to understand, you can just be. And for that lesson I’m feeling pretty grateful right now.