Get Shouty


how do you value culture?
January 9, 2014, 6:42 pm
Filed under: Digital Strategy, Experience, Get Friendly, Great Stuff, passion, Zeitgeist

art-culture_metricv5

It’s Festival time in Sydney. While I’m super excited about taking my inner child by the hand and having a bit of a frolic on Sacrilege, the true sized inflatable bouncy castle Stonehenge in Hyde Park’s Festival Village, I was interested to read this in The Australian

FESTIVAL organizers measure success in terms of ticket sales and economic impact, but a new cultural metric may be tweets and pictures on social media. Last year, an enormous yellow duck was a hit of the Sydney Festival, where 1.7 million people could not have missed seeing it at Darling Harbour. Some 14,000 images were posted on Instagram using festival hashtags.

Mmmm. ‘Cultural Metric’. Good notion. Loads of tension in it:

  • What is culture?
  • How might culture be measured?
  • How do we value it?

The NSW Government is investing more than $5 million to ensure the success of the 2014 Festival,

“Last year the Sydney Festival attracted more than 500,000 people with more than 120,000 tickets sold to paid events, including more than 33,000 people who attended events in Western Sydney. In 2012, it injected almost $57 million into our economy

From that perspective an arts investment looks like a pretty good return to the taxpayers hereabouts. I wonder how they’d value those tweets.

Early last year MoMA curator of Architecture and Design Paola Antonelli led a discussion about Culture and Metrics, (which I’ve entirely re cut below):

  • why bother?
    • the reality is that cultures come and go over time. If we don’t know what’s valuable about a particular culture, we run the risk of losing it forever.
    • not all art is concerned with culture, and not all culture is arts-based
    • it’s the best way to create a future that human beings want to inhabit.
    • MoMA has been one of the most important cathedrals of the imagination in my life since childhood, and envisioning it as a driver of R&D across society at large is extremely exciting.
  • measurement
    • Kate Levin, the Commissioner of The Department of Cultural Affairs for New York City: measuring culture, is mostly about objectives and outcomes. She used The Gates as an example of a valuable, measurable project funded by the Department for Cultural Affairs. Four million visitors to this 16-day installation created $254 million in revenue for NYC.
    • Measuring culture will require us to think of new ways to measure and share the story of a project’s insights and impact.
  • culture and value
    • “For me, The Gates was never about whether the saffron curtains and plastic frames were art. Some people argued that it was a hideous monstrosity while others loved it. Instead, I just felt lucky to be part of the flow of conversation and people as we passed together through The Gates on a beautiful blue and gold day. I felt lucky to be a New Yorker. And that’s the point of culture. It gives us a sense of place while at the same time evoking a deeply personal experience of the universal. “

As Rita observed, and who was at the MoMA talk, it brings to life one of Andy Warhol’s statements:

  • “Being good in business is the most fascinating kind of art.”

Creating a deeply personal experience of an enterprise, creating a real and vibrant culture, feels like a bit of an art, and has the same kind of challenge:

But, how do you measure that?

Answer: With great difficulty.

Then again…. people are the only metric that really counts.

It’s hard. Really hard. Most companies can’t do it. The ones that can, make a fortune. Life is unfair.



Slide
September 3, 2012, 5:08 pm
Filed under: Get Friendly

Penguins speak to me for so many reasons, and as a totem they embody my own aspirations

to have the ability to deal with that which does not truly matter

to launch into the unknown and  ‘tee-hee’ while I’m doing it

to refine my six word story, “breathe. it will all be ok”

to something silly, active, positive and whimsical

and bring that mantra to the point of most powerful reduction

SLIDE



calling all monsters
May 12, 2011, 11:06 am
Filed under: Get Friendly

“I wanted to get into show business because I thought it would give me close proximity to monsters.”
Stephen Tobolowsky

Something I tell the team quite often is: “it’s not show friends, it’s show business“.

And it is true. While it isn’t a fairy tale there are monsters, there are things lurking in the darkness in all kinds of show business. I’m liking the notion that we need to remind ourselves that trolls hide under bridges (and sometimes in daylight, and sometimes inside ourselves).

The only way to disarm a monster is to laugh at it. And silly is a wonderful way to invite the monster to join in on the fun.



Feel the fire … don’t get burned.
April 12, 2011, 6:41 pm
Filed under: Get Friendly

It’s super easy to be a douchebag.

If you work in creative strategy or planning your daily diet may encompasses exposure to  this toxic pyramid:

You are not alone. (thanks to this post Getting Real. For Real which reminded me I probably should say this more often.)

If you’re feeling like this you understand the landscape that you work in very very well.

And as  result you might get called ‘difficult’ or ‘unapproachable’ or ‘aggressive’.

It’s really hard not to give yourself permission to let that toxicity out.

But when people are coming to you  for education and inspiration and insight how appropriate is frustration? How effective is is? How is it working for you?

Punching people in the face for not understanding is momentarily satisfying, sure. Do you really want to be that guy?

But again, you are not alone in struggling with this.

I am fiery. Shouty. The volume goes up to 11 when I get excited.

Which is why I find this to be pretty helpful this week (edited):

Feel the fire … don’t get burned.

Emphasise with words, not volume.

1. Feel the fire, but don’t get burned. If something really excites you or makes you angry, effectiveness lies in creating comfort. Share your exhilaration or ire with words, not volume.

2. Speak how you want to be spoken to. Doing so will set the tone for the entire conversation. If you start out with an attack, you could end up in a war. If you begin with kindness and clarity, you will have a much easier time.



the silent language of time
June 22, 2010, 12:00 pm
Filed under: Experience, Get Friendly

I’ve been thinking quite a bit about time recently: about how it seems to slow and speed; about how to utilise it as a medium; about memory and future memory; and about how people experience moments and experiences in different ways.

In my late teens I lived in Brazil and part of the acclimatization was getting used to a totally different time scale: Social time, one of the silent languages of a culture. What was once familiar and comfortable became unfamiliar and wrong. Notions of ‘tomorrowness’, the looseness of social meeting times and time appropriateness were all challenging to me. It did me the world of good to fundamentally understand that everyone’s internal metronome ticks differently.

It might have helped me greatly to have had access to the wonderful video above. In it Professor Philip Zimbardo conveys how our individual perspectives of time affect our work, health and well-being. Time influences who we are as a person, how we view relationships and how we act in the world.

What we have discovered in 30 years of research is that there are six main time zones that people live in: two focus on the past, two focus on the present, two focus on the future.

He goes on to segment them into:

- Past positive: focus is on the “good old days”, past successes, nostalgia, etc.
– Past negative: focus on regret, failure, all the things that went wrong
– Present hedonistic: living in the moment for pleasure and avoiding pain, seek novelty and sensation
– Present fatalism: life is governed by outside forces, “it doesn’t pay to plan”
– Future: focus is on learning to work rather than play
– Transcendental Future: life begins after the death of the mortal body

He notes that we all divide our experience into time categories; the difference is simply how. When you’re speaking with someone he or she might be thinking about past experiences, and ignoring the present. You might be doing a cost-benefit analysis and thinking about the future. Are you Past-Positive or a “Transcendental” Future-oriented person? Find out by taking his Time Perspective Inventory, then watch last year’s TED talk on the secret power of time.

Drawn by Andrew Park of Cognitive Media.

(I should note the listing of the 6 time zones is Jason Kottke’s.)

Fun fact: Zimbardo conducted the famous Stanford prison experiment in 1971



fishy
May 28, 2010, 4:46 pm
Filed under: Get Friendly

Forgot to say: this should be sung to the tune of Mull of Kintyre, late at night, with the addition of toxic amounts of caffeine, sugar, trans fats and too little sleep. Loudly. Or it becomes the tune in your head for days. Or both.

Red Mullet with Thyme
A dish that I’m thinking
Might kill the desire
For chips and hard drinking
Red Mullet with Thyme

Crap have I munched on and bottles I’ve drunk
Late night fast food don’t feed brains that have shrunk
Pitching’s plate’s full of nutritional crime
As I dream of green beans with Red Mullet with Thyme



shouty, sweet and serious
August 12, 2009, 2:26 am
Filed under: Get Friendly, passion

confetti01

A trip down memory lane. Recycled posts from the last three years:

The shouty:

  • Would you like a small dash of Get Stuffed with your Shut the Hell Up?
  • Institutionalised Rudeness by Sociopaths (IRS from now on) is far from OK. In fact IRS is so far from OK it is huddling in a yurt in Outer Siberia. With no booze. And no friends.And it’s not invited to any tzushy end of year drinks parties either. It’s banned. Passe.

    In addition the “Punch In The Face” motivation technique is also banned. Previously thought to inspire the creative class to consistently meet the 20 hours overtime barrier, it has been recognised as an illegal tool of IRS and is now a Taser-able offence.

    If you have been subject to IRS, or any suspect ‘motivation’ techniques, you can apply for your branded taser (which can also do double duty as an attractive cocktail shaker).

    Bring it on.

The sweet:

  • The Power of Noticing
    • Sometimes doing research for my job I come across a piece of truth and beauty. One example is  this article “Kindness Counts”.
    • Mostly I think that we just need to be kind to each other.
      And notice each other.
      And value the power we have inside of ourselves to make a difference- especially those who are blessed with the gift of being able to notice what’s going on in the world around us.

The serious:

  • ROI= Risk of Ignoring
    • So what are you missing out on? What’s the ROI?
    • As with anything that’s going on in social media, it’s all about the Risk of Ignoring:
      • As a reader of blogs: Can you afford not to be informed about the latest thinking in your discipline? Can you afford not to learn from some of the brightest minds and most passionate advocates in the industry?
      • And as a writer: Can you afford not to keep a notebook of your online reading? Can you afford not to contextualise and have an opinion on what’s going on in advertising?
      • And ultimately, as an ad-exec: Can you afford not to have experiences that would help you understand people’s behaviour in the social media space
  • Value and tulip bulbs
  • What’s your Return On Ego?
    • The context here was making sure that you compartmentalize business decisions in the online space between those that are founded on KPI’s and those that make the Brand team feel good.

You can see all the bloggers involved here: Recycle A Blog Post Day #rabpday . Nice one Mark.

What are you going to re-share?




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