Get Shouty


Creativity and the meaning of ‘now’
July 3, 2014, 9:37 pm
Filed under: Digital Strategy, Experience, Zeitgeist

Have been part of the Sydney Social Media week advisory board ( top geezers) on crafting how we can explore our theme of The Future of Now: Always On Always Connected.

For me creativity, and  the future are inextricably linked.  We just won’t make it unless we fully harness the limitless resource of our creative potential.

“As deep knowledge becomes a common asset, creativity will be the differentiating factor. Creativity is not a ‘nice-to-have’ attribute anymore, it’s a prerequisite for performance, development and growth—supporting us in our ability to innovate and drive change faster and better.” –Ben de Vries, Head of Brand Management, Ericsson

But we also won’t make unless we share, we collaborate and we inspire each other with our different perspectives. I believe that social technology and behaviors may well be one of the engines that will provide the forward momentum  to allow creativity to really be embraced.

The team I’m part of  have been doing some global research on this (on Slideshare here) talking  more than 7,000 people in 11 markets and we found that creative thought was  defined as: solutions to problems that are unexpected in any field of work, not just within traditionally creative fields such as writing, design or the performing arts.

Some of the key outtakes of the research (Collaboration, Play, Freedom to fail, Ego support, Space to think, and Idea Collection)  are helping me build my approach to the panel sessions I’m involved in, and these are the notions I’m looking at:

  • How can we achieve more through collaboration and co-creation?
  • How can we facilitate meaningful conversations, practices for devoting time to creative thinking and mindful contemplation?
  • How can we balance and preserve humanness — meaning the ability to listen, empathize, engage, focus and be present in the moment — despite the constant disruption that technology enables?

Would love to know if you find the research useful. Am looking forward to my own Eureka moment. All anecdotes welcome!

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