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why is it so hard to change?
April 18, 2012, 3:54 pm
Filed under: Experience

I read Change or Die over at Fast Company…

The conventional wisdom says that crisis is a powerful motivator for change. But severe heart disease is among the most serious of personal crises, and it doesn’t motivate — at least not nearly enough. Nor does giving people accurate analyses and factual information about their situations. What works? Why, in general, is change so incredibly difficult for people? What is it about how our brains are wired that resists change so tenaciously? Why do we fight even what we know to be in our own vital interests.

and I loved this bridge:

Changing the behaviour of people isn’t just the biggest challenge in health care. It’s the most important challenge for businesses trying to compete in a turbulent world, says John Kotter, a Harvard Business School professor who has studied dozens of organizations in the midst of upheaval: “The central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behaviour of people.”

I can’t help think that we focus so much on message, on story, on information that sometimes we forget that we’re not just trying to get people to take notice- we’re trying to get them to change. And it’s hard. And they don’t like it…

It reminds me a little of this presentation…

 

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