I’m thinking about agency agility and crack content creation teams that have a newsroom editorial structure and publishing discipline.
This work by Chet- it’s a couple of years old, but its’ still pretty clever clogs.
I can’t help but think that all those notions of finding the story, getting the angle, getting it out the door in a day in a way that’s going to build an audience and get people watching as it all unfolds is an intriguing model to bring to our agency skill set.
When you combine the ultra topical with easily findable you might be onto a good thing.
I’m liking the question ‘what’s newsworthy?‘ as a thought starter. It’s more than ‘what will generate Word of Mouth?’ ’cause it takes me to places where I think about: what can we report on? what will get us coverage? what’s the photo op? what wires will pick it up?
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