getting your ducks in a row

February 11, 2010, 4:43 pm
Filed under: Experience

Social Media

Facebook Groups Vs Pages: The Definitive Guide
- Over the past couple years the Facebook Pages and Groups products have moved closer together, forcing marketers to ask themselves: which one should they use? A be useful to highlight the core differences between Facebook Pages and Facebook Groups. If you had any lingering questions, this guide should completely clear things up for you

Online Measurement

YouTube – Measuring Social Media
- Just the 1^st three minutes of this one
A presentation on the tools of social media monitoring
- A word to the wise- monitoring leads to measurement in social media
- You need to design what you’ll monitor when you design your experience in social media
  - This means things like hash tags and naming protocols
    - … cues that you can point your monitoring tools to find and report on
The Missing Google Analytics Manual |
- There’s a whole bunch of ‘how-to’s’ and ‘what-does-it-means’ here
And for the really keen
- The Science of Social Media Marketing by Dan Zarella- a fairly analytical approach to socila media and makes sense of something that is often hyped. 55 minutes

Case Studies

Creative and Strategic thought starters

idea = p(k+i) where p is the person, k is knowledge, and i refers to new information. “The ability to combine knowledge and information in a new way is important. Just because you have knowledge and information does not mean you are a creative person. But it is also impossible to be a creative person without knowledge and information.” More here: http://knowledge.smu.edu.sg/article.cfm?articleid=1267
The Future of Planning
- Where will planning go next? Will different agency planners — creative, media, digital, strategy — form a collaboration of like minds, or will planning reside at the client? An Admap roundtable of six planning sages recently gathered to debate their future
The New Economics of Business (Or, the Case For Going Great-to-Good)

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