I’m chewing on this short film was directed by Azazel Jacobs at Taxi for MOMA’s Multimedia channel and by a post over at Eyecube called Public Relations: Not just Trust & Measurement, but Art as well
The film shows that art might not be immediately accessable, that you might need a guide, but once you’ve been shown the path your world view might change. Forever.
Rick Liebling‘s piece expands on this beautifully:
It would be fair to define..(our goals)… as building an emotional connection between consumers and a brand. Certainly not the only definition, maybe not even the most accurate, but not off base either.
Art, in all its forms and by the broadest of definitions, stirs the passions and elicits emotions like nothing else – with the possible exception of love, and that’s the subject of much of the best art.
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