Filed under: Digital Strategy
Big respect to Ash at BannerBlog who has compiled 120+ Agency Xmas and Brand Christmas for 2008 cards all in one spot. He’s segmented them with screen shots and commentary and provided some top level analytics about this year’s crop:
Total Xmas Cards: 123
Self Promo: 60
For a client: 49
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Format:
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Featuring:
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Non Interactive Video: 24
Upload Your Face: 13 Games: 11 Non Flash: 5 iPhone Apps: 2 |
Staff Members: 12
Santa: 12 Elves: 6 Animals: 5 Charity Donations: 5 Economic Downturn: 4 Real World Tie In: 3 Midgets: 2 Snowflakes: 2 The Environment: 2 Web Cams: 1 Nativity/Jesus: 0 Bodily Functions: 0 Live Streaming Video Feed: 0 |
You can add your own if you like. View Full entry here.
Filed under: Digital Strategy

Who said that you can’t use context and get an emotional reation with online display media?
Blimmin’ AWESOME.
Found on the W+K Portland blog
Filed under: Digital Strategy
What will happen to the story in this millenium? What’s over the hill for writers? How can you take your narrative ideas into a cross platform environment? And how can you make a living at it? Jennifer Wilson, Therese Fingleton, and Christy Dena have collaborated on a magnificent project to answer and inspire this generation’s professional creative writers.
The writer’s guide was developed through the Australia Council’s Story of the Future project to explore the craft and business of writing in the digital era. It includes case studies from Australia’s rising generation of poets, novelists, screenwriters, games writers and producers who are embracing new media and contains audio and video content from seminars and workshops, as well as extensive references to resources in Australia and beyond.
Fingleton, T. Dena, C. & Wilson, J. 2008, The writer’s guide to making a digital living: choose your own adventure, Sydney, Australia Council for the Arts Download all 268 pages of digital goodness here.
Filed under: Get Activist
My friend Scott Drummond has being having serendipitous book adventures quite recently. Books have come to him, found on the street, tucked into his frame of reference with notes saying: ‘please take me, please read me, please pass me on’. This has inspired a number of very invigorating conversations and interactions which I need to spend a little more time unpacking before I can still life them for you.
In the meantime I want to share a lovely example of compassion in action- Sarah Garnett’s “Benjamin Andrew Footpath Library”. Started in 2003, it now it puts books on the footpaths in the city and Manly and distributes to hostels and 15 shelters- about 1200 a week. This library wants nothing from it’s borrowers- the books are there for the taking and would seem to spread light where ever they go.
Here’s a story from their website from a fan:
I found the footpath librarywhile queueing up for dinner at JEF’s food van across the road on a wintery Tuesday night in 2007. I’d been a regular since 2004 when I was living in a shitty boarding house in Redfern with my son who’d just been released from Rozelle hospital.
A little while before I was living & working as a professional artist in a cosy mud brick studio on the outskirts of Melbourne. Things were looking up, I was starting to sell paintings, was in with a leading gallery & my health was good. I’d given up the part time teaching job that I’d done for over ten years & was determined to make my living as an artist. But that was then. In 2007 I was sneaking into my studio at night to sleep when I could. I was evicted from the studio for dossing there. In between I slept out or stayed in a shelter.
Throughout this time when I couldn’t paint I’d read & I’m grateful for the footpath library for sustaining me. Reading took my mind off my troubles & gave me a respite from the constant motion that that kind of life demands. The footpath library has been a saving grace. Apart from being down & out in Sydney I’ve been down and out in Paris and London with George Orwell, read about the homeless in Victorian London in Peter Ackroyd’s “London: A Biography”‘, discovered Proust in the Edward Eager Lodge, hung around seedy ports in the South Pacific with Conrad’s Lord Jim & reread one of my favorite books; Joyce Cary’s “The Horses Mouth” with its patron saint of destitute artists Gully Jimson. I read a book on the Lives of the Saints & felt both inspired & humbled. ” The Rolling Stone Book of the Beats” gave me the background on those writers , some of whom I’d read & vowed to read again one day. I wandered through Europe in the 50’s through the eyes of Lloyd Rees & his wonderful drawings and was glad I was sober after reading a biography of Charles Bukowski. Patrick Whites “Tree Of Man” made my troubles look pretty small & I learnt a little humility from reading the life of the Australian poet John Shaw Neilson. Things have picked up since then. I’ve got a cosy little room in Glebe & am painting the grounds of the old asylum my son was a patient in . I’ve got in with another gallery & even sold some work, there’s a survey show coming up in Melbourne later in the year & I’ll take a trip down for that. I’ve got a belly full of cabbage and ham soup & you can guess where I found the recipe for that old chestnut!
* Inscription over the door of the Library at Thebes
Filed under: Zeitgeist

Whoa…
Today is S…L…O…W
Hangover- Hello!A cup of joe
Is all I know
To bestow
A healthier glow
(this image and more coffee love from illustrator Christoph Niemann can be found here)
Filed under: Digital Strategy
WTF?
*breathe*
They’ve done WHAT with my presentation? The one I only gave to the AV guys 20 minutes before I was on stage?
*ok …breathe again*
Burnt it to disc. The raw PowerPoint file. With all the charts and diagrams.
Distributed it to all of the delegates. Hundreds of them.
My competitors.
*breathe breathe breathe*
WITHOUT MY PERMISSION.
No copyright protection. No commercial in confidence protection.And no sign off from the client.
No release at all.
What do you do when the IP horse not has bolted, but has been stolen?
Anyone been here? What did you do? What happened?
Filed under: Zeitgeist
Would you call you clients experts in online?
Would they have spent 10,000 hours devoted to this understanding ?
How about you? Have you spent 10,000 hours?
Malcom Gladwell’s latest thinking in his book Outlier describes the conditions which bring about expertise. I think this can help shed light on why it can be so difficult to get an “I see. I agree” from a client.
It might be this experience lag- not an unwillingness to learn, not a love of another media channel, not an inability to grasp the concepts- that is preventing the uninitiated from embracing new ideas.
The biggest misconception about success is that we do it solely on our smarts, ambition, hustle and hard work. There’s an awful lot more that goes into it than we admit.
This idea - that excellence at a complex task requires a critical, minimum level of practice – surfaces again and again in studies of expertise. In fact, researchers have settled on what they believe is a magic number for true expertise: 10,000 hours.
You couldn’t say that it was a rocket science style observation that practice makes perfect, and that concentrated diligence on a task goes a long way to achieve mastery. For me the question is: how can you get people to understand new ideas when the experience gap is so large?
Cramming. The answer has to be: Tutor. Tutor. Tutor. You have to give your clients experience. So that they can get your experience. They won’t have time to practice.
“People don’t rise from nothing,” he writes. “They are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot … It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn’t.”
You need to be the beneficiary for your clients, build extraordinary opportunities, be the hidden advantage to their success and help make sense of the world in the way that others can’t.
“We’ve been far too focused on the individual—on describing the characteristics and habits and personality traits of those who get furthest ahead in the world. And that’s the problem,” says Gladwell. “Because in order to understand the outlier I think you have to look around them—at their culture and community and family and generation. We’ve been looking at tall trees, and I think we should have been looked at the forest.”
Do more than look at the forest for the seeds of success. Plant one.





