Filed under: Digital Strategy
Tyler Durden has never been a more accurate soothsayer our time (as we, perhaps, seem to be viewing the collapse of financial history) and while his darkly funny neo-fascist dialectic puts its fists against the value system of advertising, perhaps we can learn a little from what he has to say.
- Bit of respect.
- “Look, the people you are after are the people you depend on. We cook your meals, we haul your trash, we connect your calls, we drive your ambulances. We guard you while you sleep. Do not… fuck with us.”
- Learn. Change. Grow.
- “I say never be complete, I say stop being perfect, I say let… lets evolve, let the chips fall where they may.”
- Talk about something other than yourself.
- “You are not a beautiful or unique snowflake”
- Have some perspective.
- “We are not special. We are not crap or trash, either. We just are. We just are, and what happens just happens. And God says, “No, that’s not right.” Yeah. Well. Whatever. You can’t teach God anything”
- Fundamentaly- don’t be fake
- “Sticking feathers up your butt does not make you a chicken.”
We need to let brands be. Not leave them alone. But let them be human, allow the humans that tell the stories of brands be the brand. If you let go you might just have a near life experience.
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