Comments on: Omeletes and eggshells http://katiechatfield.wordpress.com/2008/09/24/omeletes-and-eggshells/ I had a lover's quarrel with the world. Tue, 08 Dec 2009 23:53:22 +0000 http://wordpress.com/ hourly 1 By: 10 ways for brands to succeed in 2009 « Don’t tell my mum http://katiechatfield.wordpress.com/2008/09/24/omeletes-and-eggshells/#comment-13355 10 ways for brands to succeed in 2009 « Don’t tell my mum Fri, 28 Nov 2008 12:00:57 +0000 http://katiechatfield.wordpress.com/?p=661#comment-13355 [...] …but experiment lots [...] [...] …but experiment lots [...]

]]> By: Charles Frith http://katiechatfield.wordpress.com/2008/09/24/omeletes-and-eggshells/#comment-13155 Charles Frith Wed, 01 Oct 2008 16:16:16 +0000 http://katiechatfield.wordpress.com/?p=661#comment-13155 Sorry about being so late to join in on this but I can read it well from my mobile phone but this is the first chance to respond from a proper keyboard. I've given it a lot of thought and I'm beginning to get the feeling that in order for brands to join in social media they need to be legally unaccountable for making mistakes. That sounds nuts of course but the corporation needs to make sure that all the i's are dotted and the t's are crossed. What if we could enable brands through legally unaacountable entities to provide lots of information that we need, build relationships and be socially useful. We kind of do it already with peoples blogs where it says these are my thoughts and not the thoughts of my employers on blogs. Well anyway, it's almost unthinkable but until we have a voice that is allowed to make mistakes we aren't going to get anything other than legally accountable corporation speak. People would also need to be able to distinguish between the accountable and unaccountable and I'm pretty sure a lot of people are ready for that yet too. Great post and thanks for the solidarity :) Sorry about being so late to join in on this but I can read it well from my mobile phone but this is the first chance to respond from a proper keyboard.

I’ve given it a lot of thought and I’m beginning to get the feeling that in order for brands to join in social media they need to be legally unaccountable for making mistakes. That sounds nuts of course but the corporation needs to make sure that all the i’s are dotted and the t’s are crossed.

What if we could enable brands through legally unaacountable entities to provide lots of information that we need, build relationships and be socially useful. We kind of do it already with peoples blogs where it says these are my thoughts and not the thoughts of my employers on blogs.

Well anyway, it’s almost unthinkable but until we have a voice that is allowed to make mistakes we aren’t going to get anything other than legally accountable corporation speak. People would also need to be able to distinguish between the accountable and unaccountable and I’m pretty sure a lot of people are ready for that yet too.

Great post and thanks for the solidarity :)

]]> By: Nico http://katiechatfield.wordpress.com/2008/09/24/omeletes-and-eggshells/#comment-13128 Nico Wed, 24 Sep 2008 22:35:22 +0000 http://katiechatfield.wordpress.com/?p=661#comment-13128 Katie, great post... absolutely a huge conversation starter. I read Gavin comments as well and funny enough i realized that there's a whole point missing there. No brand can survive a new world of critics out there that now have a voice and a crowd listening to them, no matter how good they are. So further to your point, it's not just the humanity of a brand that connects, but it's more profoundly the ability of that brand to accept being in the conversations especially the unpleasant ones, responding to them with facts. If the synonymous of stupidity is doing the same thing twice and expect a different outcome, Brands that inevitably will make stuff-ups needs to learn to ride them, rather then fight them. So ... brands Be human! good human though, that can say sorry and get their story together afterwards. Katie,
great post… absolutely a huge conversation starter. I read Gavin comments as well and funny enough i realized that there’s a whole point missing there.

No brand can survive a new world of critics out there that now have a voice and a crowd listening to them, no matter how good they are.

So further to your point, it’s not just the humanity of a brand that connects, but it’s more profoundly the ability of that brand to accept being in the conversations especially the unpleasant ones, responding to them with facts.

If the synonymous of stupidity is doing the same thing twice and expect a different outcome, Brands that inevitably will make stuff-ups needs to learn to ride them, rather then fight them.

So … brands Be human! good human though, that can say sorry and get their story together afterwards.

]]> By: katiechatfield http://katiechatfield.wordpress.com/2008/09/24/omeletes-and-eggshells/#comment-13126 katiechatfield Wed, 24 Sep 2008 07:21:43 +0000 http://katiechatfield.wordpress.com/?p=661#comment-13126 you're right, as ever Gav...but in order for brands to fly they really need to be pushed out of the nest- and they can't be terrified of bumps and bruises. It's arresting their development. You should see the legal hoops my FMCG clients have to skillfully navigate to support a community..... Acknowledging that there'll be hiccups isn't encouraging failure- it's about having the foresight to know that it might just happen, planing for the worst and doing it anyway. you’re right, as ever Gav…but in order for brands to fly they really need to be pushed out of the nest- and they can’t be terrified of bumps and bruises. It’s arresting their development.

You should see the legal hoops my FMCG clients have to skillfully navigate to support a community…..

Acknowledging that there’ll be hiccups isn’t encouraging failure- it’s about having the foresight to know that it might just happen, planing for the worst and doing it anyway.

]]> By: Gavin Heaton http://katiechatfield.wordpress.com/2008/09/24/omeletes-and-eggshells/#comment-13125 Gavin Heaton Wed, 24 Sep 2008 06:56:50 +0000 http://katiechatfield.wordpress.com/?p=661#comment-13125 I don't know if we need to allow brands to stuff up (and we certainly don't want to encourage them to do so) -- perhaps we want them to take responsibility for their actions, for the impacts they have on our lives and the environment and for their successes. As you say, we want to peek beyond the walled garden and find an army of folks who really want to help us. Charles is right (and so was the Cluetrain) ... if we are forced to speak with the words of the corporation, then it is no wonder we sound desensitised and devoid of personality -- for it is these words that create the barriers between us. Great post ;) I don’t know if we need to allow brands to stuff up (and we certainly don’t want to encourage them to do so) — perhaps we want them to take responsibility for their actions, for the impacts they have on our lives and the environment and for their successes.

As you say, we want to peek beyond the walled garden and find an army of folks who really want to help us. Charles is right (and so was the Cluetrain) … if we are forced to speak with the words of the corporation, then it is no wonder we sound desensitised and devoid of personality — for it is these words that create the barriers between us.

Great post ;)

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