Filed under: Digital Strategy
Presented at the Library of Congress, June 23rd 2008. 40 minutes of video for the 55 minute presentation. More info at http://mediatedcultures.net
0:00 Introduction, YouTube’s Big Numbers
2:00 Numa Numa and the Celebration of Webcams
5:53 The Machine is Us/ing Us and the New Mediascape
12:16 Introducing our Research Team
12:56 Who is on YouTube?
13:25 What’s on Youtube? Charlie Bit My Finger, Soulja Boy, etc.
17:04 5% of vids are personal vlogs addressed to the YouTube community, Why?
17:30 YouTube in context. The loss of community and “networked individualism” (Wellman)
18:41 Cultural Inversion: individualism and community
19:15 Understanding new forms of community through Participant Observation
21:18 YouTube as a medium for community
23:00 Our first vlogs
25:00 The webcam: Everybody is watching where nobody is (“context collapse”)
26:05 Re-cognition and new forms of self-awareness (McLuhan)
27:58 The Anonymity of Watching YouTube: Haters and Lovers
29:53 Aesthetic Arrest
30:25 Connection without Constraint
32:35 Free Hugs: A hero for our mediated culture
34:02 YouTube Drama: Striving for popularity
34:55 An early star: emokid21ohio
36:55 YouTube’s Anthenticity Crisis: the story of LonelyGirl15
39:50 Reflections on Authenticity
41:54 Gaming the system / Exposing the System
43:37 Seriously Playful Participatory Media Culture
47:32 Networked Production: The Collab. MadV’s “The Message” and the message of YouTube
49:29 Poem: The Little Glass Dot, The Eyes of the World
51:15 Conclusion by bnessel1973
52:50 Dedication and Credits (Our Numa Numa dance)
Thanks Gav.
This stock licenced image ( a $5-10 fee) , an illustration by Yiying Lu, is the image you see when Twitter is down. It is called the “Fail Whale” and has moved as a meme into early adopter culture in a big way:
Wikipeda currently redirects searches to find information to the Fail Whale to the Twitter entry. Sensitive!
Using Compete.com, Garry Jenkin looked at Twitter’s analytics and saw that in April users had increased 42% and over 1,000% for the year. That’s some big time uptake.
BuzzFeed has a mass of links to follow including these:
- Fail Whale, the Fan Club- failwhale.com
- Fail Whale, the Gear- zazzle.com
- Fail Whale on Wikipedia
- What Twitter Users Are Saying -summize.com
Is the whale an endangered species? The Guardian’s article last week”Twitter searches for the next step” mentions that “now might be a good time to grab one, before the fail whale swims out of sight for good.”
And really does it matter? Does it matter that a new technology is fragile and falls over through massive uptake? You can only be let down by something that you have already given your expectations to…
It reminds me of a great quote from the late great Randy Pausch:
When you see yourself doing something badly and nobody’s bothering to tell you anymore, that’s a very bad place to be. Your critics are your ones telling you they still love you and care.
Filed under: Great Stuff
“The truth is that wherever you go, people want ideas, want language, want discussion, want space to share and to talk. The Web is great but there is nothing better than people in a room together. I used to be a bit dubious about all these literary festivals happening all the time, but this last visit to Sydney has convinced me of how important, and necessary they are. There is a collective hunger for real things – a kind of self-administered antidote to consumerism and spin. Yes, people spend money, buy books, but it is not about redundant marketing or pointless shopping; it is about really choosing instead of being fed the lie of choice.” Jeanette Winterson
Thank you Mrs Tulip
Last Saturday, Sean Howard, Matt Moore & I got together for a rambling discussion around Zombie Marketing:
Show Notes:
00:00 – Interesting Moose
01:20 – Zombie Marketing 1: Crazy Rug Sale Marketing
02:40 – Zombie Marketing 2: Late Night Ads In The Early Evening
03:20 – SuperBowl
05:00 – Angelina Jolie’s Lips
08:30 – Mobile Advertising
09:00 – Pharmaceutical Mystery Stories
11:00 – Beauty Products & White Coats
12:30 – Science Montage Advertising
13:55 – The Justice League Of Brands
14:20 – Product Placement – Gossip Girl
16:00 – Product Placement – Drugs & Guns
17:00 – Clothing & Branding
20:00 – Anti-Zombie Marketing
21:30 – Not Letting You Love It
23:30 – Showers
26:30 – Phone Spammer Bus Burning Vacation
27:00 – AT&T Outbound Atrocity
Hosted and facilitated by Matt, it’s part of his ongoing podcast series check them out!
Filed under: Digital Strategy
how to be an explorer of the world, originally uploaded by keri.
Filed under: Digital Strategy, Get Activist, Get Friendly, Great Stuff, Zeitgeist
Let’s get things straight here. They live on an island in Fiji. They (spear) fish, grow fruit and veg, compost their crap and drink a muddy narcotic and play guitars under the stars. That’s what they like to do.
And they won a big shiney silver wedge of a trophy. One that declares that Tribewanted is a more innovative and impactful social networking site than Skins on E4, and hold your breath…MySpace. Yes, MySpace, the world’s biggest online network, in a social networking competition. Bloody hell – how did that happen?
The team try to explain it here:
I think its hard to see it from the inside looking out – but here are the reasons the tribe members gave when we entered . I think it happened because we’re trying something different. And its starting to work. Very simply its about using a new and exciting way of communicating to make life better. And we’re not the only ones doing it either.
Not everyone can work on a project that is about building a sustainable island paradise. But we can all take inspiration in this vigorous enlistment of a community, the cleverness of building context in the clear signposts of their distributed messaging and consistently compelling stories.
John Dodds shared the American Marketing Association new definition of marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
It’s a big ask to educate our clients on the ever changing world, but if Apenisa Bogiso (Tui Mali) the Chief of Vorovoro can understand it I’m pretty sure I can help my clients get it too.
*thanks Kris Hoet and Kneale Mann
Filed under: Digital Strategy
Benjamin Zander: Classical music with shining eyes
Benjamin Zander has two infectious passions: classical music, and helping us all realize our untapped love for it — and by extension, our untapped love for all new possibilities, new experiences, new connections.
I have a passion for great leadership….and he manages to cover that off as well.
Beware. You might need tissues.
Strategy
When the brief’s all wrong and you can’t go on
Its Stragedy
When the planner cries and you don’t know why
It’s Stragedy
It’s so hard to care
When no-one gets that it’s goin’ nowhere
Stragedy
When you lose control and the insight has no soul
Its stragedy
When the reason flies and the goals just die
Plan! It’s a dare!
With no-one to guide you you’re goin’ nowhere……
Filed under: Get Activist
My chapter for the second edition of the Age of Conversation is titled “The price of conversation is eternal vigilance” for the “My Marketing Disasters” section and is reproduced here through the powers of the very nifty wordle:
Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends.
But back to AoC2…here are the 237 authors who have committed their time and creativity for the edition’s good cause (after all, all proceeds go to Variety, the Children’s Charity) which is planned to launch in August:
Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem
Filed under: Great Stuff
Have been meaning to share this story since Paul tweeted it a while back:
It’s a very moving and beautiful segment about Jamie Livingston, who took a Polaroid a day for 18 years including his last. The show includes interviews with Hugh Crawford and Betsy Reid, who re-photographed over 6,000 Polaroids and created the site, as well as Chris Higgins of Mental Floss, who uncovered the site before it was ever meant to be found. You can also hear Betsy read the letter Jamie wrote to the Polaroid Corporation in 1986.
Yesterday I came across a slightly mysterious website — a collection of Polaroids, one per day, from March 31, 1979 through October 25, 1997. There’s no author listed, no contact info, and no other indication as to where these came from. So, naturally, I started looking through the photos. I was stunned by what I found.
His post unravels the story. It’s a beautiful and fragile reminder of everyday ordinaryness and personal heroics. Of how an art can give us insight and help us understand the world. Of what can happen when we share ourselves. Check it out.
