Get Shouty

I love this video of a mash up of Twitter and Flickr of reader created Six Word memoirs.

We’re planning on tasking all of the attendees at Interesting South, instead of wearing a name tag, to share a six word biography. Interesting? Challenging? Silly? We hope so.

We’re looking for speakers too. You know you want to. Fill out the form (download by clicking here interesting-south-speaker-topic-form.doc

Madison Avenue Journal has invited me to Ad:Tech San Francisco April 15th to 17th, 2008- and I’m looking forward to getting pretty inspired as the theme of the conference is : “brand strategy and the expanding world of digital marketing”

Jonah Bloom over at Ad Age invited the the Power 150 bloggers to ponder:

“I see a lot of chatter on the Power 150 about different digital technologies, websites and web applications, but which single technology, site or application do you think is most deserving of marketers’ attention in 2008 and why?” 

and published the results in the article Crystal Ball 2.0. The responses are a trend map of the latest and greatest bits and pieces of technology.

 And here is where I’ll stick my neck out: great digital marketing is not about a single piece of technology. It will never be delivered by one site. It cannot be experienced through one application:

• Great brand strategy is delivered by utilizing the world of digital marketing opportunities.
• Digital marketing opportunities naturally articulate from great brand strategy.

I’d have to say that both great band strategy and brilliant digital marketing are fed by insight and the online landscape is providing amazing opportunities to listen and learn and grow stronger relationships as a result.

Jessica Hagy’s lovely requiem for Authur C Clarke He knew science fiction didn’t have to be an oxymoron.

Thanks Arthur:

• “Life is just one big banana. Science fiction allows us all to peel open the reality and discover the yellow truth inside.”

• Clarke’s three laws:

1. “When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.”
2. “The only way of discovering the limits of the possible is to venture a little way past them into the impossible.”
3. “Any sufficiently advanced technology is indistinguishable from magic.”

• “The truth, as always, will be far stranger.”

• “Sometimes I think we’re alone in the universe, and sometimes I think we’re not. In either case the idea is quite staggering.”

• “How inappropriate to call this planet Earth, when clearly it is Ocean.”

• Of UFOs: “They tell us absolutely nothing about intelligence elsewhere in the universe, but they do prove how rare it is on Earth.”

• “Somewhere in me is a curiosity sensor. I want to know what’s over the next hill. You know, people can live longer without food than without information. Without information, you’d go crazy.”

So that’s what two years of blogging feels like…..Happy Birthday to Me!

Last year I said “The Hundred Acre Wood grows for me every day- it’s my thinking spot and helps me demystify Heffalumps and Woozles”.

This year has been one that has let me meet Snuffelupagai (thats what I think the plural should be of Mr Snuffelupagus) . Not imaginary friends, even though most people can’t see them, real friends and I’ve had real adventures. Some to share and to which you’re all invited to participate :

1. Interesting South
2. Planning For Good- Sydney
3. Blogger Social
4. Ted Talks

and some to treasure just for me and those involved.

In in hommage to Ze Frank (thanks Adam- have a look it’s lovely) here’s some things I’m proud of from the last year:

• volunteered my time for things I care about instead of just giving money
• created events that I’d like to go to and invited people I don’t know to them
• lived a week in another language
• got some triple bottom line thinking across the line. “If it ‘ain’t doing good, it ‘ain’t doin’ good for the brand”.

So how about you? What have you done in the last year that you’re proud of?

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Now this is insight: Whether you call it Va-jayjay, Map of Tassie or even Hilary Muff, one thing’s for sure… we love naming them. In fact, 94% of Australian women use another name for their vagina, (although 91% are not so keen on men using nicknames).

More about ultimate care down there on the Kotex U site.

Wired’s Adam Rogers wrote a lovely, sweeping obit for Dungeons and Dragons creator Gary Gygax in this weekend’s New York Times that included this flowchart showing how D&D was a gateway drug into every kind of nerd-dom: great D&D geek love flowchart by Sam Potts.

The flow chart via Experience Curve.

Mark Neely moderated a panel at AIMIA’s conference on The Business of Digital Content. The panel itself explored the alternative branded content model that is starting to emerge in response to the fragmentation of traditional media channels.

He’s put together a mindmap of the key issues involved in the digital content industry, there’s also a PDF version - email Mark if you’d like a copy.

Coke Zero has launched in Brazil an extreme guerrilla marketing campaign using people’s tongues. Trendhunter reports that several shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador give free piercings with the brand logo, with the only condition of taking pictures to publish on the website which redirects to a Google Picasa Album set. It would seem that the promise is that the brand can do your talking for you while you can’t.